According to the Search Engine Journal, 93% of all web traffic comes from search engines. We live in the age of search engine optimization where it is virtually impossible to be a successful online business if you don’t rank on search engines.
A decade ago, competition was relatively easy. All you had to do to get a ranking was focus on certain keywords and your website would appear on the list. But the times have changed. Today there are over 1.5 million websites worldwide. Search engines have many options to choose from. So you have to be different so that the algorithms you choose against your colleagues.
In addition, according to Moz, 71% of all clicks are recorded on the first page of Google. So what that basically means is that the goal is not just to rank, but to rank as high as possible. How shall we do it? How can we be the first on Google? The answer is search engine optimization (SEO).
In the article, I’m going to discuss with you what SEO is, how it works, and then I will mention the top five WordPress SEO plugins that you can use to drive traffic to your website.
As the name suggests, search engine optimization technically optimizes your content in such a way that it is preferred by search engines and thus leads to organic data traffic. The purpose of SEO is to fundamentally improve both the quality and quantity of the traffic you are getting.
For example, if you are an online clothing store. You really don’t want people looking for fitness items on your website. The point is, you will only get traffic if your website visitors are interested in your product or service at all.
If your content is optimized and ranked higher in search engines, it will also drive more traffic to your website.
Search engines are like libraries. When someone searches for a particular term, they simply browse their database and return the results that match the content they are looking for.
So when it comes to SEO, your job is twofold. One is to make sure the search engines understand what your content is about. That way someone looking for terms related to your content can identify it and return your website. The other is closed
Show them that your content is worth ranking. Let’s get a deeper look into how SEO works
As I mentioned earlier, SEO has come a long way in the past few years. Because of the fierce competition on the World Wide Web, search engines now rely on several factors to rank the websites.
There are several metrics that now come into play when a search engine like Google tries to rank your website. Some of these are your domain ranking, your page ranking, your page keywords, your domain name, your social media weighting, etc. It is best described in the infographic below.
Now each of these parameters has to be considered again individually in order to achieve perfection. For example, some parameters like Page Ranking and Domain Ranking are mainly created by networking and getting backlinks.
However, you can control other parameters such as page speed, readability, content length, text distribution, etc. during the creation of your content.
If you’re using WordPress for your website, you’re in luck! Because WordPress has several plugins to help you with SEO factors that you can control by producing content.
Ultimately, the goal for most people is to make money and through organic traffic and proper search engine optimization, monetize their content and make money. And while we are, it’s also important to understand the business models of other companies like Zoom or Honey, which on the surface look pretty free, but in reality make a fair share of commissions.
So without further ado, let’s take a look at five SEO plugins that you can use to drive traffic to your website in 2021.
Yoast SEO has an excellent 16,700 5-star rating. Yoast impresses the WordPress world with impressive upgrades, a beautiful user interface and the very user-friendly plugin that allows you to highlight your website articles and product pages.
It is embedded using a wide variety of internet search engine optimization programs. Yoast allows one person to add meta tags, breadcrumb navigation, and XML sitemap so that the Google search console can more easily index your website. In addition, Internet pages are optimized for marketing pages for social media.
With Yoast, you can see that your page material is SEO friendly before it is added to your website so you can tweak it until it is published.
The various functions of the Yoast plugin make it useful for better content and generate the maximum search engine traffic for the website.
The purpose of the plugin would always help you generate more traffic by making your WordPress website appear better in search engine results. Once installed, this plugin creates search engine friendly meta tags, reformats URLs and has the most useful result of SEO.
This special all-in-one SEO package will help you avoid duplicate content topics that can really affect your search engine optimization ranking. It also has other useful features like a rich snippet, small XML sitemaps, RSS feeds, the robots.txt editor, local SEO, video SEO and a lot more.
High rankings make your website more likely to be found at the top of search results pages and drive traffic.
This plugin is perfect for all types of businesses, blogs, and other websites.
AIOSEO supports beginners in search engine optimization through functions such as:
- Smart Meta Tag Generator
- Highlight the rich snippet scheme.
But it also offers many features for more innovative search engine optimization users, for example:
- RSS packs
- Local search engine optimization
- Google News Sitemaps
- Video search engine optimization
SEOPress is just a powerful plugin that comes with ads completely free. It contains extensive options that will allow you to thoroughly optimize your website.
The plugin is fully integrated with Google Analytics and helps you keep track of your search engine optimization efforts.
The Article Analysis Tool also provides optimization tips that will help you write better articles. Programmers can use additional pins to fully personalize the plugin too.
In addition, it offers functions such as:
- Intuitive installation wizard
- Infinite Keyword Service
- Image search engine optimization
- Observation of social networks
- Dynamic names and meta tag descriptions
- Free search engine optimization tutorials
All in one scheme rich snippets
All-in-one schema rich snippets improve the display of your pages in search engines and lead to rich snippets. This can be a short and much more interactive overview on your side. They offer things like prices, photos, star ratings, or even testimonials.
This schema markup plugin can help you incorporate elements, for example:
Rich snippets benefit from many websites. Still, they are especially important for ecommerce websites. Users don’t have to take so many steps to get an overview of their services and products. You will find that your internet search engine star rating is displayed on a web page.
Rank Math is a search engine optimization plugin that is easy to use. It is accompanied by an intuitive installation wizard and intelligent monitoring qualities that will help beginners to maximize their items with several clicks.
In addition, the built-in 404 monitor enables troubleshooting for a far better user experience.
Some other key features include:
- Schema markup
- Infinite Keyword Service
- Advanced search engine optimization check
- Local search engine optimization
- Optimizing the breadcrumbs
- Image search engine optimization
BONUS: W-3 Total Cache
W-3 Total Cache is just one of the most widely used complementary SEO WordPress plugins. Once installed, it will bolster your internet site rank and user-friendly expertise by sending and sending cached web pages to your users.
With W-3 total Cache enabled, any page that a user has visited can currently be served excellently while the significant lift has been performed.
A faster website may improve overall SEO performance and enrich the overall customer experience. Page speed is a massive factor in the bounce rate. W-3 total Cache can be the reason to turn an insecure visitor into a paying buyer.
We live in the age of data and search engines. The successful online businesses are the ones that rank higher on search engines and get the maximum organic traffic.
To be at the top of the SERP (search engine results) page, you need to optimize your content. SEO basically increases the quality and quantity of your traffic. By driving traffic based on your keywords, you can usually find a target audience with people who are interested in your product or service. Likewise, if your content ranks higher in the search engine. Your traffic will increase as more than 93% of web traffic comes from search engines (Search Engine Journal). You can make a fair amount of money too.
As SEO has evolved over the past few years, search engines consider a lot more different factors when ranking different websites. While some of these parameters like page rank and domain rating are created through backlinks retrieval and networking. Others, such as Content such as length, readability, etc. can be controlled when creating your content.
WordPress offers various plugins to help you optimize your content in terms of search engines. Some of these plugins include Yoast SEO, All-in-One SEO Package, SEO Press, All-in-One Schema Rich Snippets, Rank Math, and W-3 Total Cache.