“The first impression remains”. When it comes to a professional website, blog, or even a social networking page, this familiar jargon becomes the purest truth. No less than 94% of first impressions about a website are related to the design. As complete and relevant as the content may be, most users discard pages that are not visually appealing, intuitive, or easy to navigate.
Structure and content
According to a survey conducted by Adobe in 2021, if they only had 15 minutes to access content, 66% of respondents said something that displayed a beautiful, well-designed website that considered all aspects of Design for the web rather than plain and simple content. The same survey found that 38% of people leave the website if the content doesn’t have an attractive layout or high quality images. This means that balancing your business needs with a touch of beauty, style, and elegance is important when setting up the structure of your website.
1. Decide on the best layout structure
Your first task is to choose the layout for your new website. A quick search reveals that there are several structure options: number of columns, position of the menu bar, footer size … basically the entire layout of the page. There is no magic formula for presenting the perfect layout to your visitors. Each type of structure is better suited to a different proposal.
2. Define the colors of the website
What is your favorite color? This answer will certainly vary from person to person. Each individual reacts differently to certain verbal or visual stimuli. However, science has already proven that the human brain exhibits a certain behavior pattern when it is confronted with a wide variety of colors. It’s called the psychology of colors. Psychology in marketing and advertising has long been used to define buying trends or consumer behavior. The use of a particular color combination can generally attract or repel customers or future buyers of your product or service. The colors for a professional website need to be carefully thought out in order to evoke the right emotions and positively influence the visitor’s decisions. It’s true, there are no right or wrong rules or colors that will bring a large number of conversions, clicks, or sales.
3. Selection of sources
Like colors, the typography used on your website can create a positive or negative experience for your visitors. The following trends were found in sources:
- The font size for the main part of the website should not be less than 11 points so as not to make it difficult to read and consequently keep the person on your page longer.
- More than 60% of well-known and relevant blogs use letters of size 13 or 14;
- Almost 70% of popular websites keep the font size of the title between 17 and 25 points for better results. Arial or Georgia was used for the title more than 50% of the time.
4. Content design
In short, all you are looking for on the internet is content. It’s content that you research, consume, or broadcast. Your content must be optimized for search engines. The main pillars of these tools are the relevance and quality of the content. You use these and other attributes to evaluate the results and display them to anyone looking for a specific information, product, or service.
5. Using pictures
“A picture is worth a thousand words”. For centuries, this popular saying has summed up the power of visual communication. Although text is the ideal format to be recognized by search engines, no one can long navigate a website that contains only large chunks of written information, with no photos, images, or illustrations. The experience becomes monotonous for the user. “Images are therefore a fundamental factor in enriching the user experience.