What is consistent with digital marketing is that the platforms are constantly changing. Once you start using Facebook, Twitter, WordPress, Google or Instagram for your business, they tweak a bit – sometimes for the better, sometimes good … not so much – and marketers have to learn how to use the version has been updated again .

So, if you’re a digital marketer in the Bay Area, you’ll also learn new tools and relearn old tools like Google Analytics and Facebook Ads as they change. It’s a constant effort.

But it’s only part of the job.

I’ve spoken to some of my social media and digital marketing friends here in North Bay and made a list of preferred resources to get new information.

At the moment, podcasts seem to be the medium from which everyone – at least the one I’ve spoken to – gets their information. While podcasts have been around for a while, they have seen a listener resurgence lately, and now there are podcasts for every niche. You can listen online through Spotify, iTunes, Stitcher and sometimes the video of the podcast conversation on YouTube.

Some of my personal favorite podcasts are marketing-oriented, and I found that a lot of my marketing buddies think the same way.

Social Media Marketing With Michael Stelzner

This is a weekly 45 minute podcast where Michael, the founder of Social Media Examiner – an amazing blog that also hosts the biggest social media conference each year – interviews leading social media marketers to find out how successful companies are Use social media and learn new strategies to improve social media marketing. socialmediaexaminer.com/shows/

Follow to check out:

# 384: “Writing a Converted Facebook Ad Copy”

# 317: How to Create Better Stories with Collaboration and Improvement

Hit the bottle

A new wine-focused PR, data and marketing podcast from industry veterans with decades of experience in the beverage business. htbpodcast.com

Follow to check out:

No. 9: “Brand building”

No. 4: “Basics of digital marketing” (Note: I am a guest in this case!)

Online Marketing Made Easy With Amy Porterfield

Dedicated to interviews with digital marketers and small business owners, this weekly 45 minute to 1 hour marketing podcast offers actionable steps anyone can take right away. Ideal for beginners, advanced and advanced users. amyporterfield.com/amy-porterfield-podcast

Follow to check out:

# 222: “How to Create Your Total Immersion Weekend Retreat to Clean Up Your Messy Business”

# 253: “How to Grow Your Local Business Using Online Marketing Strategies”

The science of social media

This weekly podcast from the post management software platform Buffer is the shortest podcast of all recommendations and offers a 15-minute glimpse into social media stories, insights, experiments and learning. Many of the podcasts are simple lists of the top trends in digital marketing, which makes them very easy to listen to and to be inspired by. To top it off, every podcast has a blog post with even more tips and links mentioned in the podcast (reusing FTW content). buffer.com/resources/category/podcast

Follow to check out:

“Why Micro-Influencers Can Be the Most Effective Marketing Strategy for Influencers”

“How to Use Video Content to Drive Brand Awareness and Sell Your Product”

Social benefits

This weekly podcast in 1 hour interview format is one of the most popular and longest running marketing podcasts in the world. It shows real insights into the real people who do the daily work on social media compared to a chief marketing officer who may not know what the team is actually doing. convince and convert.com/podcasts/shows/social-pros-podcast

Follow to check out:

“How to Turn Customer Complaints into Successful Social Media Content”

“Why Your Employees Are the Secret to B2B Social Media Profits”

Actionable Marketing

A podcast from the developers of CoSchedule, an online software that organizes digital marketing activities, with weekly interviews, strategies and advice for the marketing professionals. coschedule.com/podcast

Follow to check out:

# 82: “How To Get 10 Times More Traffic Using This SEO Technique” by Brian Dean of Backlinko

# 84: How to Make a Successful Blog Through Storytelling, ”with Jeff Bullas

– –

Let me know if you have any other podcast (or resource) for digital marketing information! I’m always looking for a new pod to subscribe to!