The world is changing rapidly between new technologies and intense competition. To stay relevant, you need to constantly learn and adapt. However, we recognize that it can be difficult to spend time learning when trying to build and run a business.
With so many digital marketing podcasts, it’s hard to know which ones are worth your time. Raj Jana is a successful e-commerce entrepreneur. He recommends the following 7 marketing podcasts to turn your morning coffee or your walkway into a classroom.
That old marketing
What sets this podcast apart from the rest is its attention to current cultural trends. Presenters John Pullizi and Robert Rose do an excellent job of linking breaking news with developments in the marketing industry. They end each show with a segment of the same title that gives listeners some real-world examples that have been discussed. This really is a great resource for anyone who wants to understand the marketing industry and how it can be successful.
Know your audience
Everyone in marketing knows that the first step in a successful campaign is knowing your audience. But that’s a lot easier said than done. To really get to know the group you are targeting, you need to think outside the box. Know Your Audience will help you develop that skill by discussing some of the latest trends and ideas in this important aspect of marketing.
The #AskGaryVee Podcast Show
It is always best to learn from those who have succeeded. And that’s exactly what you get with the #askgaryvee podcast. After Gary Vee has built his personal brand as an entrepreneur and motivational speaker largely through online marketing, he hosts a show in which he answers questions submitted by the listener from his experience. This is an invaluable finding, and its fast pace makes the show fun and exciting to listen to.
One of the purposes and goals of any digital marketing campaign is to drive traffic to your website. However, you need to constantly look for new ways to avoid degradation in performance. Perpetual Traffic is a great podcast for understanding where traffic is coming from and how to get it. Every show has a specific purpose and because of this, there is a tremendous amount of detail that will really help you think about your marketing efforts in a new way.
Marketing over coffee
This is a great podcast to take with you on the go. Each show only lasts 20 minutes but offers a ton of detail, especially on key topics like SEO, email marketing, and copywriting. It is designed so that you can listen during a coffee break or while running from one place to another. This little piece of information is great for keeping you up to date on the latest trends.
The growth show
Marketing is only one component of your business. And just like any other business function, the purpose must be to grow the business. The Growth Show deals with some overarching strategy things that we sometimes forget when we get caught up in everyday life. This is very useful for keeping things in perspective and understanding how marketing fits into the whole company.
We all know that content is king. To be successful as a digital marketer, you need to create amazing content. But, like most things, this is easier said than done. Moderator Steve Rubeld discusses different types of content, its purpose, what works, what doesn’t, and more. It really helps for you as a marketer to think more about the types of content that you should be creating to improve your business.
Constant learning is critical to success. Podcasts are a wonderful tool for learning more about the industry and what you can do to make your efforts work better. Listen to one of these digital marketing podcasts to stay one step ahead of the competition.
Author: Bonnie Harris
Bonnie Harris is an Integrated Marketing Communications (IMC) expert with over twenty years experience in marketing communications across traditional and digital media. She has created IMC campaigns for a wide variety of clients, from Ivy League universities to specialty healthcare practices. She blogs and writes about IMC for national … Show complete profile >