Fast: How do you rate your company’s SEO performance? The speed of your website? The number of backlinks?

If you don’t know easily, it’s not the end of the world. If you don’t even know how to check these metrics, there are a few tools you should check out. Why? By regularly measuring these elements of your web performance, you will have a better understanding of where to make improvements and where not. This allows your website to perform at its peak, which benefits your business through better organic traffic, higher lead generation, and much more.

Need Help Choosing the Best SEO Tools? Read on for a quick list compiled by our SEO and website consultants at Lynton.

Moz – Moz is well known and respected SEO software that can help you improve traffic, rankings and visibility in search results. Moz offers a variety of features such as full site audits to uncover technical SEO issues, rank tracking, backlink analysis to determine your domain authority, and keyword research.

Semrush – Semrush is a similar tool to Moz. With keyword research, on-page SEO, local SEO, rank tracking, link building and competitor analysis tools, you can use numerous functions on one platform.

SEO Site Check Up – Do you remember how we asked about your company’s SEO performance? SEO Site Check Up is a free tool that answers this question for you right away. It analyzes any SEO issues your website may have from missing alt tags, broken links, and more.

Screaming Frog – Screaming Frog is another example of a website crawler that helps improve on-page SEO. It extracts your website’s data and checks up to 500 URLs for free. It provides a report of broken links, duplicate content, and metadata.

Copyscape – Are you Particularly Concerned About Duplicate Content or Plagiarized Work? Both can conflict with Google’s search algorithm. Copyscape is an online plagiarism detection website that checks for similar text (or specific text) being displayed on your website and across the web.

Google Search Central – Google Search Central (formerly known as Search Console or Webmaster) analyzes the impressions, clicks and positions of your website on Google and offers you insights into improving your rankings. You can also crawl your website, check your index coverage, and be notified of SEO and website speed related issues.

HubSpot Website Grader – Want to Evaluate Your Overall Online Marketing Strategy? Paste your URL into HubSpot’s website grader and get a quick report on everything you know about SEO, blogging, social media, lead generation, and mobile activity.

Site Analyzer – Site Analyzer is another website crawling tool that scans URLs and provides quick SEO analysis. Like many others on this list, you can use this tool to fix SEO technical issues and improve your SEO and rankings.

Reach out for SEO guides

Hopefully you noticed one or more of these tools. All of these can help you monitor and optimize your SEO to make sure your website is operating at top speed and functionality. However, looking at a list of solutions and using them are two completely different things!