Etteplan press release from January 20, 2021 at 9:00 a.m. EET

The SEO filling station network is making a significant digital leap and will launch a mobile service in spring 2021 that will cover various services and functions. Etteplan and SEO have signed an agreement to implement a new type of mobile app. The project was also funded by Business Finland.

The SEO network operating in Finland includes more than 200 independently operated distribution stations, petrol stations or unmanned petrol stations. The mobile app will serve consumers, corporate customers and retailers from petrol station networks. The service differs from other solutions on the market, especially as it offers a mobile ordering function for heating oil for heating houses and other buildings. The app can also be used by the dealer network as a tool to manage orders and to communicate between the SEO network and the dealers. Later, depending on the station, it will also be possible to pay for fuel and other stationary services via the mobile app.

‘We are an innovative Finnish business cooperative. The service is a major digital advancement for the entire industry and strengthens the competitive position of the SEO network. SEO dealers decide independently about the services of their station. The app enables the introduction of new services locally so that independent retailers can develop their business and serve customers in the best possible way, ”says the CEO of Suomalainen Energiaosuuskunta (SEO). Arto Viljanen.

Etteplan has extensive experience in motorization-related digitization services

The service is implemented by Etteplan’s software unit, Finland’s most versatile expert in the implementation of digitization services related to driving. Etteplan currently manages a considerable part of the systems and devices for the distribution of fuel as well as the development and maintenance of corresponding digitization solutions in various station networks in Finland. The requirements of fuel distribution and related services are known in terms of customer experience as well as the technical and safety requirements related to fuel distribution and the fuel business. Etteplan has also done solutions for electric cars and the automotive industry.

Gas stations have become innovative local service centers that enable people to go about their daily business.

“Providing services on site is not enough: digitalization and mobile apps mean that everyone can access services in a customer-friendly manner, regardless of time and place. Trips and daily plans are increasingly being planned using digital services. Driving and the services required by drivers and other road users are changing tremendously. Etteplan helps with this digitization process, ”explains Esa Mäkelä, Head of the software unit at Etteplan.

Whether you’re passing through or living locally, customers want to check the availability of services in advance. In addition to cars, gas stations refuel or charge many other types of vehicles and devices. They are more than just petrol stations: they are characterized by extensive service times and extensive services. The stations offer package services, shopping and organize local events. Travelers, summer residents, boaters, snowmobilers and fishermen receive services as needed.

The collaboration between Etteplan and the SEO network has lasted for years: Etteplan maintains and develops the network’s company card solution, for example. The implementation of the mobile app is a natural continuation for the design of the digital services of SEO.

Additional information:
Outi Torniainen, Senior Vice President, Marketing and Communication, Etteplan tel. +358 10 307 3302

SEO in a nutshell

SEO (Suomalainen Energiaosuuskunta) was founded in 1978 and is a Finnish oil company controlled by its dealers. The SEO network includes more than 200 distribution stations, petrol stations or unmanned petrol stations. SEO dealers independently decide on the services of their station as well as their fuel distribution and pricing solutions. This forms the basis for the independence and autonomy of the SEO network. The SEO service station network dealers serve customers across Finland, from the shores of the Gulf of Finland to Nuorgam, Lapland.

Etteplan in brief

Etteplan offers solutions for industrial systems and systems technology, software and embedded solutions as well as technical documentation solutions for the world’s leading companies in the manufacturing industry. Our services aim to improve the competitiveness of our customers’ products, services and construction processes throughout the entire product life cycle. The results of the innovative technology from Etteplan can be seen in numerous industrial solutions and everyday products.

Etteplan achieved a turnover of around 263 million euros in 2019. The company currently employs around 3,400 people in Finland, Sweden, the Netherlands, Germany, Poland, Denmark and China. Etteplan’s shares are listed on Nasdaq Helsinki Ltd under the ETTE ticker.