Facebook, Twitter, LinkedIn, Instagram – the number of social networks has increased in recent years and will continue to do so in the years to come. As these become more popular and popular, social media marketing is becoming more and more important to be included in marketing strategies. For many B2B organizations, some of these platforms are included in marketing campaigns. Managing multiple social media accounts, including creating content, tracking content and data, and planning, can be a much more difficult task than you might expect. For companies with limited resources and time, this can be a challenge to manage effectively. However, there are ways to use your time and effort more efficiently. Here are four tips that will help you manage your social media marketing.

1. Keep your ideas and contributions organized

Being organized can often make challenging tasks easier. A social media marketing calendar is the ideal place to outline and organize ideas and posts. Have a single place for your social media schedule that includes what platform something will be published on, when it will be published, what the content is, the link, and additional notes. For an effective social strategy, you don’t want to publish multiple posts at the same time, but plan them out over the week. That way, your audience won’t be overwhelmed by it all being published at once. Having an organized schedule allows you to visualize when everything will be published, which will prevent too much content from being published at the same time. When you come back to make new posts or log new ideas, this may be the only place you need to go. Ensuring consistent messaging across posts can also be easily seen in this view. There are several ways to create a social media calendar. However, check out these ideas to get started. It can be as simple or as detailed as you want it to be. The most important thing is to make sure it works for your team.

2. Track your data

Tracking data from social media efforts is key to making sure your content is working and the goals set out in your strategy are being met. Use a simple spreadsheet to keep up with your account statistics and take the time to update them as needed. This way you can keep up to date with trends in your accounts and make any necessary changes. What data should your team document? Platforms like LinkedIn, Twitter, and Facebook provide insights into the performance of posts and accounts that can be useful for tracking. However, data points like impressions, engagements, followers, and shares can all help show the performance of your social posts. These aren’t the only metrics that need to be considered. However, you should consider those that determine the success of the publishing strategy and content. Over time, you can then see patterns and trends for general posts and make decisions about future strategy.

3. Take the time to find new content

Given the vast amount of information available, it can seem overwhelming to find content that is relevant to your audience. Scheduling posts and finding content can be time consuming. However, if you allow time ahead of time to browse Twitter, LinkedIn, Facebook, or any other social media platform you use, it can help. Searching for industry keywords, hashtags, or in groups can be helpful as they often publish and share content accordingly. It can also be helpful to make a list of resources that you frequently use for social post content. For example, if you find articles on the Forbes, Fast Company, or Entrepreneur websites, add the link to the website or a specific page on the website to a list. This list can be used as a resource when scheduling posts so you don’t have to find content you can’t start with. Another easy way to find content is to subscribe to industry email newsletters. These newsletters constantly deliver new and relevant industry content. It’s worth looking through these to see if you notice something and what your audience might want to read too.

4. Use a management tool

Social media management tools can make all things social media easier. For example, tools like Hootsuite, Sprout Social, and Buffer can perform a wide variety of activities. You can use these tools to automate booking, plan bookings in advance, control accounts and analyze data. Choose a tool that best suits your business needs. With a tool in place, you can easily plan posts in advance, use analytics to track progress and success, and monitor when posts are published.

Social media marketing has established itself in B2B marketing. These four tips will give your company the ability to effectively and efficiently manage your social media activities.