* Brand Partner Content from KISS PR Brand Story *

Learn How To Get The Core Google Update For December 2020 And How To Restore It If Your Site Has Been Hit!

Dallas-based SEO firm KISS PR is a leading search engine optimization company led by Qamar Zaman who has served clients in Dallas, LA, San Francisco, Chicago, West Palm Beach, New York City and Grand Cayman.

So far, the SEO community is still speculating about the major update to the core algorithm that Google introduced on December 3rd last year. The search giant called it the Core Update from December 2020. I wrote an article about two weeks ago and talked about AI and Google BERT. But what does Google do when a core update is rolled out?

Why is Google still rolling out core updates?

Google rolls out core updates several times a year when significant changes are made to search algorithms and systems. They do this to ensure that what they returned about their users’ searches is relevant and authoritative content.

According to the search giant, unlike other algorithm updates, they always confirm whether they are introducing major core updates, as these changes usually have notable effects such as a decrease or increase in website traffic.

Impact of the December 2020 core update

Search Engine Land reported that this recent major core update had a significant impact on affected websites based on RankRanger, SEMRush, SearchMetrics, and Sistrix data. The report mentioned that some large websites were seeing increases in traffic and there are websites with significant losses. Check out this comparison between Google’s May 2020 Core Update and SearchMetrics’ December 2020 Core Update.

Photo credit: Search Engine Land

On the other hand, one independent publisher reported that the December 2020 core update didn’t have a huge impact on the website traffic of its independent publishers and bloggers. He even concluded that those big websites that were badly hit had content that was lacking in life and personality. I think what he meant by that is that these sites are too robotic, lacking in personal touch, and giving the impression that their content is mass-produced somewhere.

Summarizing all of the experts’ data and observations, one can conclude that the December 2020 core update has negatively impacted some large websites with content that lacks relevance and authority.

If you are among the sites that were affected by the December 2020 Core Update, here are some quick tips on how to restore your traffic.

The best ways to recover if your website has been hit by the December 2020 core update

When a major core update is rolled out, there are indeed some winners and losers. For websites that are losing traffic, here are handy tips to help you bounce back.

  1. Update your old websites

General core updates are mostly about getting Google to update their system about how content is rated. If you are seeing a significant drop in your traffic, especially on your web pages that haven’t been updated in a year or two, it’s time to evaluate and update your content.

For example, you have a law firm website with pages about a specific change in law and haven’t updated those pages with the latest updates on the subject. Your traffic is sure to take a nosedive when a major core update is rolled out.

  1. Produce new content regularly

This is where blogging and the regular distribution of press releases come into play. Google loves fresh content. Maintaining a blog about relevant topics in your company or industry will keep your website indexed by search engines.

Posting press releases regularly on high authority news websites is also another way to get your content public. In this way, you can also reach other audiences that your website cannot reach.

  1. Keep improving your content

There are many ways you can improve the content of your website aside from writing long articles and doing a thorough analysis on a specific topic. By including videos, infographics, and even snippets from your social media posts, you can humanize your content and make it more relevant.

Live videos and even uploading TikTok to some of your blog posts tell search engine bots that your website is being run by real people, not mass produced.

  1. Rate your link profile

This is probably redundant advice, but it doesn’t get old as links are still part of Google Page Rank factors. If a core update is negatively affecting your website, evaluate the websites that you refer back to and the ones that refer back to you. Remove everything that comes from spam portals or those with shady content.

Applying all of these handy tips can help you get your traffic back the next time Google rolls out another major core update.

Final thoughts

The December 2020 Core Update is a wake-up call for marketers and website owners to take content quality and relevance to the next level. It is high time for those who have been hard hit to reevaluate their content marketing strategy and how they are integrating SEO into their overall digital marketing plan from now on.

Since Google is constantly developing its algorithm for assessing the quality of the content, it is logical that we should also continue to improve the quality of the content we publish. For example, with the help of blogs, press release distribution, infographics, live videos, long-form articles and podcasts, search engines can determine which content is crappy and which is authentic.

About: SEO Analyst Qamar Zaman

Qamar Zaman is an international SEO specializing in digital PR for lawyers and works with top companies with clients in various industries.

Zaman wrote:

THE SECRET BEHIND GOOGLE MAPS RANKING: How to rank your company higher [Print Replica] Kindle Edition

Google Knowledge Panel manual (step by step) with press releases

Zaman was recently selected to be his digital PR publicist by top LA-based podcaster, Adam Torres of Mission Matters. https://missionmatters.com.

Sources & references:

https://developers.google.com/search/blog/2019/08/core-updates

December 2020 Google Core Update

Build Your Brand Through Storytelling with Qamar Zaman