Neo Media World (Neo), GroupM’s specialized agency for performance marketing and SEO, has won McGrath Estate Agents after a competitive pitch.

The agency will provide SEO consulting services including technical strategy, content, data strategy and local search, as well as digital media strategy, planning, buying, measuring and optimizing services with an emphasis on current and emerging digital and social platforms.

Daniel Benton, General Manager of Neo Australia, said, “We are delighted to be appointed to further develop McGrath’s performance marketing, measurement and organic search programs. McGrath is a dream customer to work with. You are a clear leader in the real estate category, have made smart investments in market leading digital experience platforms and martech, and are ready to accelerate your journey towards digital transformation. We are excited to help you on this journey by applying our vision to simplify the complexities of media, technology and data to solve the critical business problems. “

Ryan Campbell, Head of MarTech at McGrath, added, “We are excited to have the Neo team on board. When we first met them, they impressed us with their deep understanding of both the real estate sector and how sophisticated strategies for performance marketing, SEO and digital transformation can be important catalysts for growth in this category. The Neo team has made rapid progress since his appointment and we are already seeing promising results in our network. “

Neo is part of GroupM, the investment arm of WPP AUNZ, Australasia’s leading creative transformation company. Neo’s customer portfolio includes Nespresso, Norwegian Cruise Lines, JAX Tires & Auto, KFC, Sage Software, Adyen and Kathmandu.