Digital agency Organic today announced the appointment of UK furniture and interior retailer Habitat to manage the brand’s SEO.

The news comes after Sainsbury’s Supermarkets Ltd appoints the agency earlier this year. Organic worked with Argos at Sainsbury’s for almost five years. Organic’s success in delivering dynamic SEO solutions has led to this additional appointment within Sainsbury’s Argos group.

Organic will continue to develop the brand’s SEO capabilities by empowering the Habitat team to drive SEO success by placing them at the heart of e-commerce. It also provides world-class recommendations and assistance in achieving Sainsbury’s natural search goals.

Ben Scoggins, General Manager of Organic said, “This appointment is another big step in building our relationship with the Argos team at Sainsbury. We already started the year with Sainsburys Supermarkets Ltd. So we’re excited to get started with Habitat and see where we can go next! “

Dan Patmore, Sainsbury’s Senior Group SEO Manager, added, “We look forward to further strengthening our SEO capabilities with Organic. Having worked with the agency since 2016, they have further demonstrated their expertise in this field. It’s an exciting time for the brand! “