With the fast pace and advanced development of technology, a well-developed website or mobile app could definitely help build your own brand image while improving your business performance. You may be confused about what to develop first, a web design, a mobile app design, or even a custom system? You can look at the following characteristics of each service and find out which one is best for your business.

1.W.eb D.esIGn & W.eb D.evelÖpment

To move your business from brick and mortar to online business, building a website may be the fastest way to get used to doing business online. A well-developed website not only makes your business professional, it also reaches your current and potential customers over the Internet within 24 hours and 365 days. Your customers can also read the latest content you have updated and enjoy the automatic ordering and payment experience with various payment gateways. The price of web design varies depending on the type of web design, e.g. B. Static, Dynamic or Website Builder.

Also, be careful when choosing the web development company as it can affect the outcome of your website.

2. Cell phone, mobile phone App design & App development

The mobile app is an essential marketing tool in this age of mobile devices, helping to achieve greater mobility and motivating interactivity between users. By sending push notifications to users, users can be reminded of your brand over and over again to increase their brand awareness for your business. The cost of app development differs depending on the app type. However, the total cost must be higher for mobile apps than for web design due to the complexity of the design. In the meantime, the app developer would have to test the app and debug it for both iOS and Android systems, resulting in a longer app development time.

3. customized system

In contrast to conventional management systems such as standardized ERP and POS, CRM or VIP, a customer-specific system is a tailor-made design system that corresponds to your business structure and requirements. A customized system not only offers a high degree of flexibility in terms of system functionality and integration, but can also be optimized and expanded to meet your rapidly changing market requirements such as the connection of mobile apps and even virtual reality VR systems.

4th S.E.M. ((S.earcH E.nGIne M.arketInG)

You need to employ a wide range of SEM strategies to improve your website’s search ranking and brand awareness. SEM allows you to pay for keyword ads and appear on the SERPs to let your target customers know about you. The common SEM platforms are Google Ads and Bing Ads. Choosing the right keywords, demographics, and budget adjustments are keys to success in SEM.

5. S.E.Ö ((S.earcH E.nGIne ÖptImIsatIÖn)

Unlike SEM, SEO is a long-term strategy for improving your website in order to increase traffic for relevant search results. SEO helps increase both the quality and the quantity of traffic in organic results that are good for your business development in the long run. In search engine optimization, key elements such as accessibility, keyword optimization, backlinks, responsive design and valuable website content only take up 20% of the key elements in the rapidly changing SEO ranking guidelines of various search engines.

You can choose a professional service provider who understands your business needs as well as SEO trends and consult various IT service providers for more specific opinions.