Your website’s rank on Google’s results page is an extremely important factor in determining how many people will see your website and potentially become customers. SEO, or search engine optimization, is the process of improving those rankings and then increasing reach and sales. The tips below will highlight some specific ways that the SEO service you choose can improve and then improve Google’s results.

Keywords, choose wisely

Take the time to identify the search terms and keywords for which you want your page to appear. This is where you should think carefully about what people are actually looking for when they are looking for your product or service. Identify a few key terms that you want to rank high and focus your SEO strategy on.

Scope out of the competition

Now that you’ve specifically identified the phrases and terms that you want to target, you can now search the pages that currently dominate those terms. Do a private Google search of your keywords and evaluate what your competition is doing well and what may be missing. Try to look for gaps in their offerings as well as ways in which you can improve your own sites.

Write strong content

Now that you’ve identified your keywords and identified your competition, now is the time to start writing. This is the most important step and is ultimately used by Google to judge where you should rank. SEO content can include anything from landing pages, blog posts, ecommerce stores, or news articles. Ultimately, content is relevant and useful for both the consumer and Google. It should target your keywords and then legitimize your page. Good content will make your page a higher priority in Google’s rankings, which increases your visibility for internet users.

Use keywords effectively

Think about when to use your keywords or phrases. It is important to use them strategically in your content. Your page title should include your keywords to give them more authority.

Keywords should also be included in your sub-headings and secondary headings. This gives additional authority to your key phrases, which means that Google will start linking your page to those words.

While these keywords and phrases should be used throughout your content writing, it is important that you not use them too often. If certain words are used too often, Google may interpret this as “filling” or adding certain words unnecessarily to get a better ranking. In this case, your page will be classified as less legitimate by Google and classified accordingly.

Familiarize yourself with local SEO strategies

Local search engine optimization shouldn’t be overlooked. An estimated 4 in 5 consumers use search engines to find information on local goods and services. If you don’t optimize your website and SEO strategies to target these people in your area, you could be missing out on a huge chunk of potential customers. Setting up Google My Business is often the first important step in improving your local SEO. According to Web Services Ct, claiming your business doing this on Google will improve your online presence and get you one step closer to a local audience.

Of course, this isn’t the only step in local search engine optimization, and you will need to consider other strategies for targeting your region, such as: B. Keyword research, link building and website optimization. If you do this effectively, people will be much more likely to come across and use your business when looking for services near them.

Use links

Links are extremely important tools for SEO. They help increase sales, customers navigate your content and legitimize the content of your website.

  • Internal Links: These are, as you would assume, links to other pages on your own website. Internal links help to connect your content to your actual product or service offering. They allow users to seamlessly browse your website.
  • External Links: External links are not surprisingly links to websites other than your own. Google relies heavily on external links to determine the importance, quality, and authority of a page. External links to your website from other websites and from your website to other websites allow you to show Google that your content is valuable and trustworthy.

With this in mind, try to include a combination of internal and external links in your content. Again, this should be done strategically, not just as much as possible. It can be a smart idea to engage in link building in order to boost your external links and improve your ranking.

Tina Johnson

Tina Johnson helped bring The Marketing Folks from a weekly newsletter to a full-fledged news site by creating a new website and branding. She continues to help keep the website responsive and well organized for readers. As a contributor to The Marketing Folks, Tara mainly covers new industries.