Infidigit, a Mumbai-based digital marketing agency, has received the SEO (Search Engine Optimization) mandate for the travel portal ixigo.

As part of the mandate, the agency will increase the search ranking for ixigo’s keywords, improve keyword results, optimize the website for organic search and offer other technical SEO services.

Infidigit Founder and General Manager Kaushal Thakkar said, “The travel and tourism industry, suffering from the effects of the COVID-19 pandemic, needs to be safely lifted and nurtured. With ixigo and our bespoke SEO practices and digital expertise, we will focus on improving the keyword ranking for ixigo. ”

Manan Bajoria, ixigo’s vice president of growth and marketing, said, “With the launch of the vaccine this year, there is renewed optimism and traveler confidence. Demand and search queries for travel are increasing and doing so at the right time to take advantage of organic search capabilities. We are excited to partner with Infidigit to boost search traffic and drive further growth. “

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