We met 19 year old UK water polo player Elliot McHugh, who recently started his own web design and SEO firm based in West London.
Tell us about EJM Web Design
Our mission is simple: make web design and digital marketing more accessible to businesses. We offer a wide range of digital services such as web design, SEO, social media marketing and logo design, but at a lower cost than industry leaders.
How did you come up with the idea for the company?
I started this company because I am passionate about helping other companies expand their online presence and connect with their customers through an elegant, professional website. It all started with the first website I ever designed and optimized for search engines – my father’s business, The Metal Roof Company, which grew its traffic from 0 to over 44,000 visitors a year.
It wasn’t easy, however, and the site went through a lot of changes to get where it is today, including a full transition from Squarespace to WordPress and the addition of a lot more written content. Despite setbacks, I was constantly striving to improve the site and learn every day because I had a vision to transform my father’s business and increase sales. I really wanted him to be proud. In the meantime I balanced my water polo career, competed for my country and also my high school diploma.
Fast forward and website inquiries were coming in from the website every day and the phone rang like crazy – at this point I realized the power of a good website combined with a strong SEO strategy. This is why I started EJM web design so that other companies could do the same. However, my goal wasn’t to do what all the other agencies were doing and offer a high price. I wanted my services to be affordable and accessible to as many companies as possible.
What advice would you give to other aspiring young entrepreneurs?
If you have a dream go for it. We need our young people who are stepping out of their comfort zone and working towards their goals every day. As a GB water polo goalkeeper, I’ve learned the importance of discipline and hard work, and I firmly believe that these qualities are vital to business, along with an unwavering belief in yourself.
Remember, things take time and nothing worthwhile is easy. Nowadays, with the ubiquity of technology, we want everything at the push of a button. What we are forgetting is that some things, like building a business or networking, take time. Remember, a river cuts through a rock not because of its strength but because of its persistence.
What can we hope for from EJM web design in the future?
SEO is always changing and we learn new things every day. I think the market is really turning towards Facebook advertising and PPC. So I want to explore these areas in more depth to create additional revenue streams for the company.
We also want to expand into other lucrative areas of digital marketing such as video creation, mainly because creativity is at the heart of everything we do. My ultimate goal is to work with established brands and to create added value through successful marketing campaigns – that’s the dream.