February 10, 2021
If we can finally say goodbye to 2020 and dedicate its 365 days to the history books, it is doubtful that it will be a good farewell. This year was a big challenge for everyone. Companies and brands all along the line had to adapt in a new way, and this “new normal” for many who had to deal with social media marketing for the first time.
In 2020 everyone finally understood what industry experts have known for some time. Digital marketing is the future, and you ignore your brand’s social media presence at your own risk. The founder of Baby Shark Networks, Shomaila Niaz, has been advising companies and brands on all digital issues for almost a decade. It’s something she’s always been passionate about, and with 2021, the year social media marketing takes center stage, there has never been a better time to find out what trends to keep an eye on.
Social media is becoming socially conscious
Even before the pandemic and the damage it caused to society, social media users were becoming increasingly socially aware.
Climate change, racism, poverty, mental health issues, homelessness, gender identity and equality are all things that are very important to people on social media, especially the younger generation. As it stands, in 2021 your brand needs to take a firm stance on such issues and engage audiences. Social media users need to identify and relate to a brand. So make sure your brand is working with them appropriately if you want to gain their loyalty and trust.
Fake news and digital disinformation
Fake news has always been a topic on social media, but in 2020 the bad got worse. Conspiracy theories surrounding COVID-19 have been rampant as more users searched for updates and news regarding the pandemic. This worrying trend of digital disinformation has bothered everyone, especially the social media platforms themselves. To remedy this, they will take active steps in 2021 to label content they believe to be inaccurate or misleading. In the next year, if a brand is not transparent about its core messages and values and proactively takes its actions to protect its reputation, it will be punished by social media.
Communication will be the key
Communication between brands and consumers on social media is no longer a one-way street. In 2021, more and more people will be looking for brands that talk both ways. Genuine engagement and cultivating relationships between brands and individuals will be vital in 2021. The most effective way to do this is to give your brand an identity with compelling content. Live streaming video platforms and chatbots play a role in the consumer’s journey to identify with the human face of your brand.