Because of the pandemic, you have likely had to cut and reduce the company’s operating costs. You wouldn’t be the only one who had to do more with less than before.

The pressure on marketers definitely comes to mind to save the day, but you need the right tool for the job.

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One inexpensive way to speed up your marketing and improve your social media marketing is to turn to RSS feed readers. They pack quite a bit these days, and with a little imagination, you can achieve quite a lot.

What is an RSS Feed Reader?

RSS feed readers are clients that crawl across multiple websites at the same time and get new posts on a single dashboard. It’s a simple form of syndication that has been around since the internet started itself. RSS feeds are an XML-based format for the content of your website and are located in the source code of a website.

Feed readers can be browser-based, but are now mostly available as applications for download. You may even find it difficult to make the right choice.

Is RSS Still an Important Marketing Tool?

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Marketers recognized the potential of RSS to advance business marketing strategies. That was then and you have to keep in mind that RSS readers were much simpler back then. Now, RSS readers are well developed and have many more features that expand the number of actions a marketer can take.

The biggest obstacle is the dwindling support for RSS as not many websites have RSS feeds these days. Mozilla Firefox has officially discontinued support for RSS, so RSS seems out of date, but there are ways to work around this challenge.

6 ways to use RSS in social media marketing

Social media marketing boils down to conversation. It is wrong to think of social media platforms as a dump for your links and promotions without thinking too much about how you are reaching your customers.

Brands should know how to talk to their audience, what excites their audience, and what is going on in their industry. RSS gives marketers the tools to keep track of news and trends, and do in-depth research on as many topics as they want.

Here are some of the things that you can accomplish through RSS.

1. Just distribute blog content

RSS still has its supporters, even though it’s not as popular as it used to be. Hence, there is an opportunity for you to reach an even larger audience by adding RSS feeds to your blog, e-store, and other sites for information. The conversation about reviving RSS has been going on for three years and growing in importance.

Unlike social media, where you have to relentlessly promote your content and strategize when to do it, RSS automatically distributes blog content, leaving it up to the reader to decide when to display it. You can be sure that no one will miss a title on RSS compared to the volatile algorithms of social media.

2. Look for topics that your audience read

By monitoring brand names on social media, you will come across potential or existing customers – a fantastic resource for understanding your target audience and developing their buyer personality. Make a goal of following customers online to understand where they love to spend their time and the type of content they love. A luxury brand that caters to C-level professionals needs to be familiar with an entirely different set of issues than an affordable eco-friendly brand. With RSS you can find out everything about your customers’ interests.

3. Compare with others

Competitive research is one of the building blocks of marketing because you can study what works for your competitors and get some insight for your future ventures. They share a common audience so certain types of news and content will have the same success for your brand. RSS readers have proven to be an adequate tool for social listening – more than enough to monitor not only your competitor’s online presence, but also their content channels and social media accounts, and to determine their communication style.

4. Track specific searches relevant to your industry

RSS has moved beyond content syndication at wholesale. Users can now refine their search by subscribing to Google searches for Google News and Google Alerts. Instead of having to scroll through general feeds to find the nugget of information you need, you can jump straight to news items that matter to you. That way, users can see which feeds are worth their time and further break down their online reading.

Inoreader also gives users a powerful discovery mode and active search that you can tweak as you see fit and that will continue to return results until you turn them off.

5. Subscribe to industry news

An important part of market research is tracking general industry trends and patterns that directly affect a brand’s performance in the marketplace. RSS readers can index so many feeds from news sites and specialist publications, which in turn show the overall picture. You can prepare for upcoming challenges and take advantage of new opportunities to sell your products better. To that end, we recommend filling your readers with general marketing websites to keep moving no matter what new tools and techniques emerge.

6. Identify influencers

Turning your RSS reader into a tool for monitoring your social media presence will get you to the people who are most important to your brand and the industry as a whole. Chasing brand names, especially non-targeted ones, will reveal the power customers naturally promoting your content. These are brand ambassadors in the making and a low cost marketing channel for promoting products.

The use of Twitter in particular shows the influencing factors in the industry. You have the option to generate RSS feeds for just about anything from Twitter lists to tweets that a user likes for a deep dive. Inoreader also supports Twitter feeds, making it easy for you to get the job done.

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