IIt’s no surprise that social media is conquering the world in just about every way. More than ever, we all feel the need to connect with others and to communicate beyond what we used to do. With so many platforms to network, learn and use, it becomes clear that every person – and now every company – needs a social marketing guru for their employees. The social media landscape is evolving every day, and companies and brands need to make sure they have strategies and people to use it to evolve.

Since many universities graduate from social media marketing, you don’t have to spend as much money to get a job.

If you want to know how, just read along.

Of course, you need to be able to navigate all of the social media landscapes and know which ones before you can market a brand or company.

Start by opening an account with the biggest social media giants: Facebook, Instagram, Twitter, YouTube and the new, ever-growing TikTok. When you set up your own account and interact with others, you will understand the technical side of things.

There’s a lot more to it than just knowing how to “post”. Probably the most important area of ​​a social media marketing specialist is social media strategy. You are responsible for defining, developing and integrating your brand through all of these channels – this is super important! The best way to reach your audience or customer is by being social. You can achieve this by:

• Do extensive analysis and research of your competitors – see what they are up to (good and bad).

• Understand your goal. What is your marketing goal? Build your social media strategy around what you want to do and what you want your audience to learn from you or your brand.

• Distinguish the pillars of content that guide your social marketing strategy, then determine which social media platforms are optimal for those specific strategies.

• To plan. It. Out. Seriously. Create a specific calendar and schedule every single post on every single channel. This will help you with your overall goal and take the burden off of creating content every day. (Side note – my favorite desktop app for this is later.com.)

Social media has become a pay-to-play arena: if you don’t pay, you don’t play. While having a budget for social media spending is crucial for businesses, getting the most bang for your buck when it comes to social media advertising can be a challenge.

Here are some certifications that you should recommend before spending someone else’s money. Plus, these are free and will look amazing on your resume!

Facebook blueprint
With more than 90 eLearning courses for Instagram and Facebook, learn about Facebook ads and managers, and learn how to do paid social media. If you’re trying to get any of these certifications, I recommend this one.

Hubspot Academy
Great fun courses on organic social media and digital marketing. They also explain the basics of each social media platform and how to use them all. Her blog is also extremely useful for keeping up with new trends.

Google Garage
Learn more about Google Analytics and more about how to measure the effectiveness of digital marketing through Google.

Neil Patel
Just follow him. Walk! He will teach you a lot about SEO and content marketing. Many don’t know this, but your social media posts need SEO help too. You can also analyze your own website for the best SEO optimization.

Social media marketing management is ubiquitous in all companies with a marketing function. Because of the range of career paths and roles, social media marketing is a transferable skill that can impact your career or business goals, whether you’re a community manager, content marketer, or media coordinator. The best part is that you can learn everything pretty much for free by taking online courses and getting as much experience as possible.