Everyone who is online wants to increase their traffic and ranking. When you have a website, you are always competing for your piece of attention against competitors with deeper pockets. Unless you work for a Fortune 500 company, you are likely spending a lot of time building traffic.

What Makes Organic Traffic Grow on Your Website? The answer is relatively simple: in order to increase your numbers, you need to create quality content on your website and do it regularly. That’s what we mean by SEO.

SEO, or search engine optimization, is not a process where you push a button and get results right away. Instead, it’s a combination of creating and promoting content based on sustained search engine optimization work that takes months to get the right results.

In this article, however, I am going to touch on another benefit of understanding SEO. In addition to optimizing your own website, SEO tools give you an edge by helping you better understand your niche. SEO tools can help you find out how customers search the internet for services like yours, how your competitors find their target audience, and get a much better understanding of the ecosystem in which you operate.

3 hidden benefits of SEO

  1. Keyword finder.
  2. The most popular articles.
  3. Competitive analysis.

Keyword finder

People search for anything and everything online and you need to understand how to search so that you can take advantage of their requests. To do this, you need a tool that can help you find out what people are looking for.

Keyword finders are ideal here. Their goal is to filter search results from Google and other search engines and show you what people are looking for based on geography or language. The most common tools used here are Ahrefs and Buzzsumo. Mangools KWFinder is another option for beginners in SEO. While it is the least sophisticated of these tools, it is the simplest to begin with.

With all three, you can start with a general keyword that is relevant to your business, e.g. B. “Data Science”. After entering the keyword into the tool, you will get results in the form of similar, longer-term keywords like “data science course”, “r for data science”, “data science analysis” etc. You can filter the results by geographic features to focus on the results in the US. You can also view the monthly volume, which is how much a particular keyword is searched for.

With this knowledge, you can identify underserved content, that is, keywords that are searched frequently but rarely addressed. This metric is measured by KD (Keyword Difficulty) and is important to look for. If you can find relevant keywords with a KD less than 30, then you are definitely looking for an interesting niche. For example, if you search for “Data Science”, you might find that the string “Data Analysis for Social Scientists” has a KD of 21. With this information, you can then write a targeted blog post or create a special offer for the underserved market.

As you use them, Keyword Finders will show you how different terms are related, what niches to explore, and what new audiences you might want to target, such as: B. the social scientists in the example above.

The most popular articles

Another important SEO principle for business owners is knowing how to check the internet’s attention. In other words, which articles and websites are read the most in certain niches. You can accomplish this using the same tools I mentioned above using certain keywords that relate to your areas of interest.

The important term that you should know here is SERP, short for Search Engine Results Page. SERP checkers show what search engines show on average when they search for a particular keyword. That way, you can find out what’s top of the list.

Why is that important? Because it tells you which companies and organizations are getting the most attention from search engines. You can then turn to the top sites for partnerships to get mentioned more often.

In our example, the query “Data Analysis for Social Scientists” shows that the top results are related to edX of course with the same name. It seems like social scientists want to expand their skills and knowledge related to data analysis. An educational offering, counseling service or course could therefore be a good proposition for that particular niche.

Competitive analysis

After all, SEO tools allow you to see exactly what your competition is doing. You can find out which of their offers are the most popular, how people are discovering their website (by looking at the backlinks that lead to their main website), and which keywords they are ranking for.

SEO tools allow you to analyze a single website, in this case your competitors’ and your own. You can analyze how people view them on the internet, where they rank and why they rank this way. If you are wondering why your competitors appear to be more successful even when you have the best deal, SEO analysis may reveal their secret. It may be hidden in what specific audience they approach and where and how they approach them. You can then compare the keywords your website stands for and improve your score by reaching out to media companies that rank higher than you for coverage of your business.

For example, when it comes to the keyword “data analysis for social scientists” discussed above, this particular edX website is at the top. If we look for what else matters, we may discover “analytics data,” “analytics data us,” and “statistics for social scientists”. The general website edX.org comes first for keywords like “robotics”, “free online courses” and “free online courses”.

Make yourself comfortable with SEO tools

SEO is an important way to understand the market you are in, your competition, and what better way you can do to beat them. You don’t have to be a marketer to use SEO tools to your advantage. The only important thing is to be open to learning new tools.

SEO should be the first place to do market research. You don’t have to do expensive surveys to understand what your ideal customers want. Just see what they’re looking for on the internet.

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