[PRESS OFFICE] Around 3.5 billion people use social media every day. This corresponds to an astonishing 45% of the world’s population; 73% of marketers believe social media had an impact on promoting their brand and increasing sales. And 54% of customers use social media to research products before making a purchase.

These are just three of the statistics that show the impact social media is having on the world and what a significant means of communication it is.

When people spend an average of three hours a day on social media, you are guaranteed to find at least some of your audience on social media at any time of the day. And since most of them are searching for products, you need to make sure your products are available on social media so they can find them.

You have to have a plan

Just opening an account and then posting a few things here and there is not enough. “Indeed,” says Lisa Schneider, Managing Director of the Digital School of Marketing, “you will do more harm than good by doing this.”

If you are inconsistent on social media and do not properly portray your brand’s voice, you are not going to attract your ideal customer. Remember, the person who browses their social media feed will click your post and website because they are interested in what you have to say and who you are. “If what you post on social media doesn’t match your website, you’re alienating those visitors,” continues Schneider.

So, put a strategy together before embarking on your social media journey. This doesn’t have to be a 100-page document (actually it shouldn’t because people aren’t reading it), but it does have to outline your way forward.

Choose the right social media platform

A lot of marketers and business owners are giving up social media because they think it’s not working. However, nine out of ten times it doesn’t work because the wrong social media platform was selected for the company. For example, if you are a B2B brand, your focus should be on LinkedIn. However, B2C brands should make significant investments in Facebook and Instagram.

As a company, you can’t afford not to be on social media – this is your customers. However, if you want concrete social media results, you need to have a solid strategy in place and create engaging content.

The Digital School of Marketing (DSM) is an online provider of accredited digital marketing education, especially SEO and copywriting courses that can help you stand out from your competitors. For more information, please visit our website at www.digitalschoolofmarketing.co.za. Call us on 0861 428 710 or send an email to: info@digitalschoolofmarketing.co.za.

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About the DSM

DSM, the Digital School of Marketing, is South Africa’s premier provider of accredited digital marketing education. Our educational institution is unique in that all of our marketing courses are accredited by MICT SETA (Agency for Education and Training in Media, Information and Communication Technologies) and we are a member of IAB South Africa.

The Digital School of Marketing is also an internationally recognized member of the UK CPD Service making all courses internationally transferable and recognized.

We offer the widest range of digital marketing courses on the market at the most competitive prices. All courses offer simple and flexible payment options so that learning coveted digital marketing skills is within everyone’s reach.

All courses are comprehensively designed and ideally tailored to the requirements of the digital marketing industry.

Would you like to continue this conversation on the Media Online platforms? Comment on Twitter @MediaTMO or on ours Facebook Page. Send us your suggestions, comments, contributions or advice by email at glenda.nevill@cybersmart.co.za.