How do you keep track of your social marketing tasks? From content creation and planning to analysis, it can be hard to imagine how many jobs social media marketers have to do each day.
If you want to improve your social media marketing game, you need to invest in the right tools for the job. Fortunately, there are many effective social media tools out there to help with this. These tools can help you manage and optimize your social media posts, measure the effectiveness of your campaigns, get actionable insights to improve your online presence, and reach the right audiences at the right time.
Here are 10 of the best social media marketing tools to improve your skills:
Finteza offers an advanced analysis system with a large focus on conversion optimization that provides detailed information about your social media campaigns. The tool monitors different levels of the status of the traffic on your website from all channels. Finteza automatically sorts all your social media traffic.
You can see which pages are attracting more clicks from Twitter, Facebook, or YouTube, which channels are sending converting traffic, and how to repeat that success. The tool also shows details like site traffic and site errors.
Finteza also creates conversion funnels to better understand how social media users interact with your website and shows the steps from new visitors to your website to loyal customers. In addition, the retargeting option allows you to retarget your users and display targeted content to customers who have already had an experience with your brand.
SE Ranking is a comprehensive SEO platform for social media marketers that helps you control your social media communications with scheduled publishing and monitoring tools. The tool includes a good social media management tool that will not only help you increase your social media rankings and engagement, but also automatically post social media content on your social channels.
The tool monitors Facebook and Twitter analytics and shows the best time and type of content to engage with your audience. The best part is that you don’t have to switch from Facebook to Twitter or from one account to another while managing different accounts. It’s easy to use and analyze as all of your data is stored in one place.
Crello is a free and easy graphic design tool that you can use to create engaging designs for social media. Whether you’re creating a Facebook page, YouTube channel, Instagram story, or any other type of online content, Crello is full of templates and design ideas for your projects.
The other great thing about the tool is that you can save all of your graphics to your account under the “My Designs” tab. It does this automatically during creation and you can create your designs in advance to post on social media. The tool also includes video and text-based tutorials.
Visme is an all-in-one visual content creation tool for marketers to create stunning presentations, images, animations, banners and infographics in minutes. The tool offers a variety of templates, stock photos, videos, icons and shapes for your social media content. You can also embed third-party content such as YouTube videos, quizzes, forms, or surveys.
One of the beauties of working with Visme is the ability to make every element for your projects interactive. Since Visme is cloud-based, you can download and publish your designs in various formats. You can also access detailed statistics on views and visits to your projects in one place. This is great because you can get a clear picture of your engagement, especially when users are embedding or sharing your content on their own websites.
Awario is one of the most popular social media listening tools that covers the major social media platforms, monitors the internet for mentions of certain keywords and gathers them in a simple dashboard. The tool offers a variety of useful features such as flexible Boolean search, deep dive analysis and reports, etc.
One of the best features is the ability to spot potential leads on social media when users ask for advice or recommendations. You can also spy on your competitors to find out who is dissatisfied with their product or service, and you can offer them a good alternative to make them happy. Awario’s reports include sentiment analysis to help you see what people are saying about you and how they are doing it.
Research is vital to social media marketing. BuzzSumo is a powerful research tool that will help you understand how your content is performing and who is getting the message across. In addition, the tool offers a variety of valuable functions to find influencers in your niche, identify the most frequently shared content on social media channels, spy on competitors, research new keywords and trending topics for your projects.
If you’re looking for something interesting to share on social media, BuzzSumo can sort the list based on the most Facebook or Twitter shares in your niche. In addition, the tool shows the list of the most influential people on social media channels that you can reach.
If you are looking for a good writer, you can find the top performing content on your topic, who is getting the most shares, and who is the author of that content. Then you can reach out to that author and see if he or she will write for your site.
SocialPilot is a powerful social media management platform with an extensive range of functions. The tool offers a user-friendly interface, valuable post-management and monitoring tools, high-quality reports and detailed analyzes for your projects.
The tool enables you to schedule posts across various social media channels and accounts en masse. You can also curate and find content from different industries and optimize publication times based on a queue for each industry.
The calendar feature allows you to keep track of all of your social posts and reschedule posts using the drag-and-drop option. SocialPilot comes with many integrations like LinkedIn, Twitter, Facebook, Instagram so you can visualize the growth of your target audience.
NapoleonCat is a versatile platform that allows you to plan, publish, monitor and analyze your social media marketing across multiple channels from a single user interface. The tool enables you to solve various social media problems: shorten the reaction time on social media, stimulate pre-sales conversations and automatically answer typical questions.
I love NapoleonCat for its ease of use, intuitive dashboard, and customization options. The tool offers a wide range of valuable functions, including social inboxes, automatic moderation, advanced analyzes, planners, collaboration functions for setting up a clear workflow and a help center. It really speeds up the whole process of social media moderation and just makes your job easier.
Feedly is an amazing tool that brings together the top content in your niche from industry blogs and publications into a single and easy-to-digest platform. The tool helps you to simplify your collaborative process.
His AI bot acts as a research assistant that learns your habits and displays items that you want to display under a priority tab. You can customize your experience (bookmark, share, schedule, and save your favorite sources) to separate feeds based on interests.
Instagram plays a vital role for online businesses to increase brand awareness and increase sales. Ingramer offers a comprehensive marketing toolkit for Instagram advertising. The tool can curate your content, increase the number of followers, and analyze your main competitors. Its Direct Module function can set up automatic replies based on trigger words and manage bulk messages.
Ingramer can schedule and publish your content, images, Instagram stories and carousels. It contains over 12 million hashtags that are updated regularly. The download function allows you to save any type of content from Facebook, Twitter and Instagram for reuse. The tool also gives insight into every public account on Instagram and monitors its content and activity.
There are many great tools out there these days. The most important thing is to find the tool that will support your social media marketing efforts and suit your business needs.
These social media marketing tools can help you publish content, automate posting, and increase engagement. Even if you don’t have a big budget, you can choose some free tools from the list to promote your business on social media platforms.
Author: Irina Weber
Follow @ irinaweber048
Irina Weber is a freelance writer and content strategist. She specializes in helping brands create, publish, reuse and distribute content through various marketing channels. She is a regular contributor to Search Engine Watch, Social Media Today, and other major publications. Follow her on Twitter. … Show complete profile >