Last September, SEJ introduced Marketing Nerds, a weekly podcast that discusses everything from SEO to social media to entrepreneurship. The podcast was created because the SEJ audience wanted to hear the advice of the SEJ community. And who can blame them?
For everyone who enjoyed listening to their favorite show, be it Serial, WTF with Marc Maron or The BS Report, the convenience of podcasts is already known. You can listen to them commuting to work, exercising, cooking dinner, or taking a break from work. In short, you can listen to a podcast anytime, anywhere.
For marketers, podcasting offers great potential for reaching new target groups and promoting your products or services. Consider the following:
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- 17 percent of adults in the United States had listened to a podcast prior to the 2014 annual survey. This corresponds to an increase of 9 percent compared to 2008. (Source)
- In 2013, Apple exceeded 1 billion podcast subscriptions. (Source)
- Every fourth podcast listener connects their smartphone or MP3 player to their car audio system. (Source)
- By 2025, 50 percent of cars will have an internet connection. (Source)
- As of 2014, 58 percent of Americans own a smartphone. (Source)
- 67 percent of podcast listeners don’t mind sponsorship news and occasionally find it useful, compared with just 6 percent positive sentiment towards television or commercial radio promotions. (Source)
- Currently, only 3 percent of marketers use podcasting in their social media marketing strategy. However, 32 percent would like to learn how to use podcasting in their marketing efforts, and 23 percent plan to increase their podcasting activities in 2013. (Source)
In other words, it may be worth researching whether a podcast can improve your marketing efforts.
Besides using podcasting as a marketing tool, what can you learn from me from podcasts? On Marketing nerdsHere are fifteen more informative marketing podcasts – in no particular order – that every marketer, small business owner, and entrepreneur should follow.
This weekly podcast is hosted by Joe Pulizzi (Founder of the Content Marketing Institute) and Robert Rose (Chief Strategy Officer of the Content Marketing Institute). On the hour-long podcast, Joe and Robert discuss the latest news that is affecting the industry for a minute and an example of an amazing piece of content marketing. Joe and Robert also answer questions from their audience using the hashtag #ThisOldMarketing on Twitter. This old marketing podcast is consistently rated as one of the best marketing podcasts on iTunes.
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Ryan Hanley started his content marketing blog in 2009 to share his real-world marketing knowledge in the insurance industry, which has now been expanded to include this powerful podcast. Each week Ryan shares the secrets of increasing your online visibility, telling your brand story, and achieving success through content marketing, social media, and podcasting. Ryan also conducts interviews with influential guests such as Jay Baer, Mark Schäfer, Chris Brogan, Gini Dietrich, and Marcus Sheridan. You can subscribe to either iTunes or Stitcher.
Full title, this weekly podcast, Social Pros Podcast: Real People Do Real Work On Social Media, features two of the industry’s foremost thought leaders, Jay Baer (Convince and Convert) and Jeff Rohrs (Salesforce). The podcast takes insights from a leading social media strategist and highlights the work people do for companies with real words. In a recent episode, Natanya Anderson (global director of social media, CRM, and customer service at Whole Foods) was briefed on the company’s use of social media to address customer needs. One of the more unique features of this podcast is the social media stat of the week, either debunked or verified by Jay.
The Duct Tape Marketing Podcast moderated by John Jantsch has been successful since 2009. It’s a weekly podcast that shares advice and interviews with some of the biggest names in marketing and startups. Guests included Guy Kawasaki, Neil Patel, Ann Handley, John Lee Dumas, and Pat Flynn. In a recent episode, Ted Wright, CEO of word-of-mouth marketing firm Fizz, was featured, which discussed the definition, origins, and best practices of word-of-mouth marketing.
Brian Clark’s Copyblogger is one of the best resources for anyone wanting to learn how to create and copy great content. The Copyblogger brand has now been expanded to include this podcast network for digital marketing. The network includes:
- Confessions of a Pink Haired Marketer – Content Marketing by Sonia Simone.
- Editor in Chief – Stefanie Flaxman shares tips to help make you a stronger writer.
- Hack the Entrepreneur – Jon Nastor offers advice and strategies for aspiring entrepreneurs.
- Hit Publish – A great beginner podcast of online marketers with Pamela Wilson
- The Lede – Jerod Morris and Demian Farnworth answer questions about content marketing, email marketing and copywriting.
- The Mainframe – Chris Garrett and Tony Clark discuss the technology you need to be effective in content marketing.
- New Rainmaker – Brian Clark and Robert Bruce support you in starting your own digital platform for marketing and sales.
- No Sidebar – Brian Gardner can help you remove the barriers to starting your own business.
- Rough Draft – Writing Advice from Demian Farnworth.
- Search and Deploy – SEJ Founder Loren Baker shares the latest in SEO.
Mitch Joel is president of the digital marketing agency Twist Image and is considered a visionary in the industry. He is also the author of the book and blog Six Pixels of Separation and moderator of the podcast of the same name. Each week, Mitch and his guests share the basics of digital marketing and what to keep an eye on.
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This weekly podcast is moderated by John J. Wall (Vice President Marketing at EventHero) and Christopher Penn (Co-founder of PodCamp) and covers classic and new marketing aspects. Also on the agenda are special guests like HubSpot’s CMO Mike Volpe, who spoke about growth in and out. This is a great listening experience for seasoned marketers. And if you’re curious about the name of the show, it’s because it was recorded in a coffee shop outside of Boston.
Hosted by Mark Schaefer (author of Social Media Explained and founder of Schaefer Marketing Solutions) and Tom Webster (vice president of strategy and marketing, Edison Research), The Marketing Companion is an informative and entertaining show that is published twice a month. Mark and Tom answer important questions such as: B. What drives the success of your marketing program to address controversial industry topics such as blocking ads and banning social media in the workplace.
Social Media Examiner has not just one podcast, but two powerful shows for all of your business and marketing needs. The Social Media Examiner Show is a 10-minute daily show that offers quick and effective social media tips for promoting your business. The second show, the Social Media Marketing Podcast, is a 45-minute show that is published weekly. This podcast features successful examples of marketing, new marketing strategies, and interviews with leading social media marketing experts.
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Led by Bob Knorpp, who is also the founder of Cool Beans Bean and host of the Ad Age Outlook podcast, this is an award-winning program that covers the latest industry news as well as advertising, marketing and PR perspectives on a weekly roundtable -Discussion. In one of the most recent episodes, Tedd Aurelius, Saul Colt and Peter Corbett discussed Google Fiber, Social Media BlackOps and the limits of religious advertising.
After Gary Vaynerchuk helped his family liquor business grow to a $ 60 million business thanks to WineLibrary.com, Gary Vaynerchuk began sharing his business knowledge on Wine Library TV. In 2009, Gary and his brother founded the strategic creative agency VaynerMedia. With the #AskGaryVee Show, he answers questions about social media, marketing and entrepreneurship almost every day. You can ask a question at #AskGaryVee on Twitter. While the show is primarily intended for video use, it is transcribed for podcasts.
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This podcast is hosted by Chris Burres (owner of E-Webstyle and formerly SES Research) and Charles Lewis (internet marketing specialist at E-Webstyle) and is one of the most popular internet marketing podcasts on iTunes. The hosts answer questions that range from finding the most valuable content, using relevant links to avoid Google penalties, to using email marketing and the most promising online marketing strategies for the year ahead.
The Harvard Business Review is an incredible resource for marketers, managers, and business owners. However, with this weekly podcast you can take advantage of the release’s key results and listen to them anywhere. The podcasts include interviews and discussions with leading thought leaders who provide insights and advice in their respective fields. Recent episodes include “Setting Habits You Actually Keep”, “Goldie Hawn On Female Leadership” and “Less Reactive and More Proactive”.
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In 2001, Marcus Sheridan founded River Pools and Spas, which led him to become a HubSpot partner and write the Sales Lion blog. His Mad Marketing Podcast is an extension of his blog where Marcus shares some top notch marketing advice from questions he has been asked. Without many interviews, Marcus goes over everything including SEO tips, selfie sticks, content marketing lawsuit, employee motivation, family, and the secrets of content marketing.
The Marketing Smarts podcast is moderated and produced by Kerry O’Shea Gorgone, an instructional design manager and corporate trainer at MarketingProfs. It’s a weekly podcast that features in-depth interviews with leading marketers who share their success with real-world marketing. In the last few episodes, Guy Kawasaki and author Chris Reimer discussed the art of social media and how happy employees make for better marketing.
That was our list of fifteen amazing marketing podcasts for you to check out. Is there a marketing podcast that you, as a fan, left out? If so, please let us know in the comments section.
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Selected image source: Pixabay