18 Advertising and marketing Podcasts You Ought to Know About

The marketing industry moves so fast it is easy to feel left behind. New channels emerge, platform algorithms change, consumer tastes evolve. Trying to stay up to date on everything can quickly get you overwhelmed.

One way to keep up to date with news and emerging trends is to subscribe to podcasts that provide timely (and timeless) insights and make it easier to catch up with something else, such as: B. driving, exercising or cooking dinner.

To get you started, we’ve compiled a non-exhaustive list of podcasts designed to provide marketers with relevant information that they can put into action – whether they’re growth-minded young professionals or seasoned executives who are specialize in brand building.

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AdExchanger conversations

Each week, AdExchanger Senior Editor Zach Rodgers welcomes key digital marketing metrics from agency executives to digital media insiders to discuss the (often confusing) world of ad tech and the various forces that drive the Shape the industry. It examines topics like contextual advertising, the future of retargeting, and how the streaming revolution is shaking up the advertising side of television.

Listen: Apple Podcasts, Spotify

B2B better

This B2B-oriented newcomer has only been around since summer 2020, but has already released several episodes full of practical advice. It’s hosted by Jason Bradwell, a B2B marketer with a decade of experience in enterprise software, and brings a different guest for each episode. Together, they’ll cover topics like improving your blog writing skills and creating an email distribution list from scratch.

Listen: Apple Podcasts, Spotify

b2b marketing managerB2B Marketing Director

This podcast is for anyone who wants to hear industry leaders think about their careers and share the wisdom they have gained from years of marketing trenches. In each episode, Dave Gerhardt welcomes guests – such as Twilio CMO Sara Varni and Matterport CRO Robin Daniels – and jointly unpacks the advantages and disadvantages of building and scaling B2B companies.

Listen: Apple Podcasts, Spotify

Break the brandBreak the brand

This five-part, limited-edition series takes listeners on a behind-the-scenes tour of Gin Lane – the agency responsible for branding and designing hugely successful startups like Harry’s and Sweetgreen – while the company tries to build one directly to the consumer own brand. The refined documentary-style podcast sounds like something created by NPR, but it’s actually the work of Buffer, the company that makes publishing and analysis tools for social media marketers. And it’s mind-boggling as the entire series runs in less than two and a half hours.

Listen: Apple Podcasts, Spotify

Ecommerce Marketing SchoolEcommerce Marketing School

Produced by Privy, an email marketing platform for Shopify and Wix stores, this daily show addresses some of the most common problems ecommerce businesses face today. Typically, episodes are less than 5 minutes long and very handy – for example, “9 subject lines for review emails you can steal” – but occasionally Host Ben Jabbawy sits down with ecommerce marketers and operators to ask them what strategies and tactics are helpful they find success.

Listen: Apple Podcasts, Spotify

Growth machineGrowth machine

This podcast is aimed at people trying to grow their business through content marketing, search engine optimization, social media marketing, and paid advertising. Led by Amanda Natividad, the director of marketing at the Austin-based agency from which the show takes its name, the episodes alternate between interviews with marketing directors and mini-lessons that contain various breakdowns Growth strategies.

Listen: Apple Podcasts, Spotify

Growth tldrThe Growth TLDR Podcast

Hubspot’s two marketing directors, Kieran Flanagan and Scott Tousley, share the hosting responsibilities for this podcast. Together they chew important growth marketing topics and are often accompanied by well-known guests. Earlier conversations were about B2B customer acquisition with Slack’s former growth leader, Holly Chen Improve ARR with Calopely CEO Tope Awotona and how companies can plan their paid advertising budgets with ZoomInfo CMO Shane Murphy-Reuter.

Listen: Apple Podcasts, Spotify

Indie hackersIndie hackers

While marketing and entrepreneurship are not the same thing, the two often go hand in hand – especially when you’re in a startup environment where you’re trying to accelerate growth in every possible way. This podcast, hosted by Courtland Allen, is invaluable for such marketers. Each week he interviews different guests who share stories from their professional travels, detailing the various things that worked – and didn’t work – when starting and scaling their business.

Listen: Apple Podcasts, Spotify

make the brandMake the brand

This podcast takes marketing seriously, but also tries to have fun with it. The presenter Brianne Fleming, brand marketing coach, unabashed pop culture nerd and self-described boy band fan, uses case studies to explain how brands work and customer loyalty is maintained using moments and figures from the fields of entertainment, sports and celebrity culture . Notable episodes include “What the Spice Girls Teach Us About Branding” and “Peloton’s Brilliance of Pop Culture”.

Listen: Apple Podcasts, Spotify

ReadShould your B2B company launch a podcast?

Marketing MillennialsThe Marketing Millennials

Two members of my generation cohort are moderating this podcast, where they chat and fill the air with funny, fast-paced jokes. You’re interviewing a who’s who cast of distinguished guests – like Tinder’s Vice President of Marketing Nicole Parlapiano, Dave King, CMO of Asana, and Ann Handley of MarketingProfs – and each episode deals with a different high-profile topic like aligning sales and marketing Marketing and social media eavesdropping.

Listen: Apple Podcasts, Spotify

Marketing schoolMarketing school

The moderators Neil Patel (a marketing influencer whose article you probably came across while searching on Google) and Eric Siu (CEO of Clickflow) deliver a daily podcast with episode times that are almost always under five minutes. You can even learn more about marketing while making your morning coffee. The show focuses on providing actionable advice such as: For example, how to rank higher in search by writing shorter content and what you can do to increase your clubhouse following.

Listen: Apple Podcasts, Spotify

Overthinker PodcastThe over-thinkers

Marketers who work in an agency or consulting context and are not part of a company’s in-house marketing team may want to prioritize this weekly show, hosted by two strategists broadcasting from the industry – and by whom get you. An admirer of the podcast noticed on twitter that it addresses exactly the “realities of big agency life”, such as B. the navigation in politics, department team structures and friction between creative and media.

Listen: Apple Podcasts, Spotify

paid search podcastThe paid search podcast

If your position is solely focused on search marketing, you probably aren’t getting much out of most of the podcasts on this list. But you could benefit from this. It will be moderated by Chris Schaeffer and Jason Rothman, two Google AdWords experts. Each week they discuss strategies and tactics relevant to people who spend their days thinking about PPC, keyword research, and manual bidding.

Listen: Apple Podcasts, Spotify

Product Marketing InsiderProduct Marketing Insider

Welcome to this podcast produced by the Product Marketing Alliance Product marketing Executives – including Mary Sheehan (Adobe), Kacy Boone (InVision), and Greg Davis (formerly Gusto) – talk about their careers, how they got to where they are today, and share their product marketing insights along the way.

Listen: Apple Podcasts, Spotify

Social Media Marketing PodcastSocial media marketing

For nearly a decade, Social Media Examiner’s flagship podcast has been publishing weekly, 45-minute discussions on all topics Social media marketing. It is hosted by Michael Stelzner and offers useful high-level insights that are especially helpful for businesses trying to reach audiences more effectively on channels from Facebook and LinkedIn to Pinterest and Clubhouse.

Listen: Apple Podcasts, Spotify

Podcast for social professionalsSocial Pros Podcast

The social media landscape changes in the blink of an eye. Hosts Jay Baer of Convince & Convert and Adam Brown of Salesforce released this weekly show to help marketers keep up. They study industry trends, teach practical lessons, and interview social media marketing executives about the strategies they use in their own businesses – including IBM, Walmart, and Kellogg’s.

Listen: Apple Podcasts, Spotify

Demand status genState of demand Gen.

Refine Labs is a Boston-based agency focused on helping B2B SaaS businesses grow. This podcast is like a pocket audio version of it. It is hosted by Chris Walker, the CEO of Refine, and each episode he participates in is hosted by fellow marketing directors. They cover topics such as channel assignment, SEO analysis as well as lead scoring and handoff optimization.

Listen: Apple Podcasts, Spotify

Strategy in everythingThe strategy in everything

Host Adam Pierno is a marketing director who has spent years in the trenches of the agency world. In each episode of this podcast, he is accompanied by a new guest – usually a creative director, marketing director or brand strategist – and pull together on cultural events and business trends to get a better overview of the strategies behind them. If you listen to this, you may not get any handy tools to implement at work tomorrow, but in the long run you will almost certainly get smarter.

Listen: Apple Podcasts, Spotify


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