Once you know where to look, you will find that the digital space is full of free resources and tools to help you improve your social media marketing game. Here are a few.
New to the industry? Start with everything you need to know about the early decisions that will shape your career, including choosing a brokerage firm, learning about your market, creating an online presence, budgeting, generating leads, marketing, and more more. If you’re a team leader or a broker owner, New Agent Month is jam-packed with resources to help your new hire navigate.
Whether you are a newbie or a seasoned professional, any agent can benefit from taking advantage of what social media has to offer. The good news is that with social media marketing, you don’t always have to pay big bucks to access some great tools.
In a recent session for Inman Connect Now, I featured some of my favorite zero-cost marketing tools. So if you’re looking to get organized, create great content, and increase your social presence, here are my top resources.
1. Task management
Being organized – and just as important, staying organized – is the name of the game. Asana and Trello are two great task management tools that are especially useful when organizing who’s doing what and what kind of content.
For example, if you want to shoot a video once a week, you need a place to organize the topic, timing, who is working on it, your distribution plan, and more. Also, Dropbox and Google Drive are great for storing large social media files, such as video and graphic files, and it’s easy to transfer these files from your computer to your mobile devices.
2. Video tools and resources
Video content is still one of the best types of content to create for Facebook, YouTube, or IGTV. Two of my favorite free mobile video editing apps are Videoshop and Videorama. They are both simple to use and easy to edit and brand your videos as needed.
3. Stock Photo Resources
As the saying goes, a picture is worth a thousand words – and that no longer applies to social media.
There are three great stock photo resources that I love and use regularly: Unsplash, Pixabay, and Pexels. These platforms are free and have a wide variety of stock photos (and also stock video footage) that you can use for your social media posts.
4. LinkedIn, Facebook and Instagram
These are three of the largest social platforms, and they each offer a range of free resources for real estate agents and brokers. With LinkedIn, make sure you tweak your profile, add your expertise, and use the free blog and recommendation section.
With Facebook, content is key, so using a free tool like a content grid can help you get organized. Instagram now has so much more options than ever before, but I love using tools like LinkTre.ee to add multiple links in your bio, and Wordswag and Canva to make graphics quick and easy.
As with all social media platforms, it is important to be more interested in others in order to build and maintain these relationships. It doesn’t cost you anything (except time!)
5. Hashtag resources
Hashtags on Instagram and Twitter can be a great way to increase your reach and expand your reach. Some of my favorite resources are: hashtagify.me, all-hashtags.org, and hashtags.org. Look for the hashtags that are most relevant to your market area.
Finally, all agents and brokers can reuse your content and stories for free. When creating a piece of content, think about how that content could be reused and sliced and diced.
For example, a Facebook Live could be downloaded and uploaded to YouTube, it could be transcribed into a blog post, it could be edited to pull out a few short clips for Instagram, and more.
Strategize with Katie Lance in person at Inman Connect Las Vegas, 26.-28. October! Together with two other experts, Marki Lemons-Ryhal and Chelsea Peitz, she moderates the agent marketing track to delve deep into the creation, sharing and reuse of content on social media. Places are limited. Find out more and reserve your spot today.
Katie Lance is the author of #GetSocialSmart and founder and CEO of Katie Lance advice, a social media strategy company and founder of the #GetSocialSmart Academy. She was named one of the 100 Most Influential People in Real Estate by Inman News and is a key keynote speaker at many industry events. Katie is also the author of the bestseller, #GetSocialSmart.