Gone are the days when your mom and pop shop was kept alive and thriving through word of mouth and the occasional flyer in the city center. The way people find companies to work and shop with has changed dramatically.
BY ANDY CRESSWELL
More and more people are using search engines like Google to find what they’re looking for, and knowing local SEO is the best way to make sure you come first. Here are 5 local SEO tips that will make all the difference to get you on the map.
See where you are‘re at
Before you can perfect your Local SEO Ranking, you first need to know where you stand. An easy first step is to find your type of business near you.
You want to be listed in the first few results, but you also want to see if you are at the top of the bundle of the top 3 companies in the Google MapPack. Using tools like Whitespark for a more in-depth analysis of your rankings can also be helpful.
Confirm an exact NAP list
An excellent first step to local SEO is making sure your NAP listing is correct. NAP stands for name, address and telephone number.
If these are incorrect, customers will have a hard time finding you, but search engines will not be able to find or list you either. You can use websites like Moz Local to make the registration process a breeze as they have automated most of the process for you.
Fine-tune on-page SEO
Good structure is always important when it comes to SEO, and local is no different. On-page SEO is the backbone that goes into a lot of work to make sure your business is seen.
Your titles, description tags, URLs, and metadata can all be tweaked and targeted to do what they’re designed to do.
Content! Content! Content!
There is no way around it. If you’re trying to get listed locally with SEO, you need a good supply of content. Good content can provide a lot of material to convince search engines that you are the real dealer when it comes to your industry and the keywords you want.
Great content can be tough on a good day, and when it comes to local SEO, it’s no different.
Here are some content ideas specially designed for the local level:
- City / region specific landing page
- Optimized FAQ page
- List instructions
Use social media
Social media presence not only carries a higher weight in the eyes of search engine giants, it is also an excellent tool that can be used to take a company to the next level.
An active presence on social media can have many advantages. These benefits can include much greater control over online narration, free mass advertising, and a much cheaper and more effective advertising option (after all, social media is just as designed for advertisers as it is for the consumer).
Keep these 5 Local SEO Tips in mind and you will be number 1 on the Google Map Pack in no time!
Andy is a tech-savvy programmer, DIY projects, and custom PC builds. When he’s not programming, he loves going out with the family.