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In almost everyone Google’s algorithm update lately, Google has rewarded old mega-traffic sites and boosted their search rankings at the expense of smaller, newer sites. Large websites have increased their search traffic by 28% year over year, according to GrowthBar’s organic search data on the top 100 most visited websites.

Why? Big sites like Wikipedia, LinkedIn, Pinterest, Amazon, Home Depot, and Target have something the rest of us don’t – they have Google trust signals built up over the years.

Start with best practices like creating incredible content and securing backlinks to your best websites, but also be ready to think outside the box.

I would argue that Google prefers large sites more than ever – and that trend doesn’t seem to be slowing down. After all, Google exists to give users the best search experience. Poor search results would be a death sentence for your company as Google employees would resort to alternatives like DuckDuckGo and Bing.

Especially today when distrust of the media is at an all-time high, Google can’t risk its reputation by showing poor search results, so I think their algorithm is on the safe side. It is simply safer for your company to display well-known names at the top of the search engine results page, especially in the highly sensitive categories “your money”, your life.

John Mueller, Google’s SEO mouthpiece, practically put an end to the debate that the algorithm would favor older pages when he said, “… Freshness is always interesting because we don’t always use it. Because sometimes it makes sense to show people content that is established (SEJ

). “

So how can you hope to compete when using an SEO strategy on one of the billions of smaller websites?

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Of course, you should start with best practices like creating incredible content and securing backlinks to your best websites, but you should also be willing to think a little outside the box. The cards are not in your favor so you need to be even more strategic than the big ones. This means that you are running some cutting-edge hacks to increase your SEO throughput and take advantage of some of the arbitrage that remains in organic search. I call these five tactics “advanced-ish” because none of them are complicated, but they are all of paramount importance for search engine marketing in 2021.

Scale your time with content generators

Companies spent over $ 300 billion on content marketing last year. That’s partly because creating new content is the easiest way to attract organic search traffic. Whether you have a mature website or are just starting a WordPress SEO website, content is likely a big part of your SEO strategy.

But to scale content like a startup, you have to spend a lot of time on it and / or manage a fleet of writers. You probably better spend your time developing your product or helping customers than planning hundreds of blog articles. This is exactly where a content generator tool comes into play.

A whole new era of SEO tools is dawning, and some of them are enhanced by OpenAI’s GPT-3 technology, the most advanced language model for artificial intelligence. These tools have changed the game for SEOs and content creators by automating parts of the content creation cycle. Several tools take SEO signals and combine them with OpenAI to help you create blog outlines that include SEO optimized titles, word counts, keywords, headings, introductory paragraphs and much more.