The web design is constantly being developed.
It’s our job to sort through the latest trends and predict which ones are based on in-depth web design – and which trends are likely to fade and be out of date.
Here are five major web design trends for 2021.
>> For a detailed rundown of other web design trends for 2021, check out the 10 Biggest Web Design Trends for 2021.
We assume that minimalism will be a dominant trend in all design media in 2021. For example, in our look at 2021 logo design trends, product design trends, and packaging design trends, we identified several minimalism trends.
The web design follows the same minimalist trend.
Only essential elements are used in web design in minimalism – simple text and fonts, lots of space, monochrome or duo-chrome color palettes and simple graphics.
You can see these essential elements in the web design below.
This is where Dune Lab’s new website design focuses on simplicity.
There is a lot of negative space and the design is characterized by simple and eye-catching graphics.
Minimalist design not only attracts the viewer’s attention, it also makes you want more. Of course, they go deeper into your website.
Now there is a fine line between too little and too much information. Your website needs to continue to address the most important questions that need to be answered by people visiting your website in a unique and friendly way.
As mentioned above, minimalism can help you create clean, influential websites that look great on small screens and large monitors as users increasingly access websites through mobile devices.
2. Interactive landing pages
The onboarding process plays a crucial role in determining whether a website visitor will become a customer or a passerby.
A landing page is the star of your onboarding process. Your landing pages help you turn visitors into customers.
However, to be effective, landing pages need to be engaging and unique. After all, a boring landing page is unforgettable.
You can create a strong landing page by adding interactive elements. Few techniques can get involved better than an attractive, creative, and interactive questionnaire.
Check out Adobe’s mycreativetype.com website. It offers an entertaining quiz with which you can discover your “creative” personality. Answer 15 simple questions about yourself and discover which of 8 creative types you are (artist, thinker, adventurer, doer, producer, dreamer, innovator or visionary).
Expect bespoke questionnaires and unique landing pages to rule web design in 2021.
3. Dark mode
Dark mode will continue to be popular in 2021.
In our look at web design trends for 2020, we explained how dark mode works:
The dark mode inverts the usual light / dark scheme that is displayed on a monitor. Instead of dark text and images on a light background, the dark mode offers light text and images on a dark background.
However, it is not that easy to just reverse the colors.
Instead, in dark mode, the text becomes lighter, the background darker, and the accent colors relatively the same (only darker). Think of dark color schemes everywhere.
In the dark mode, individual designs and elements really stand out.
More importantly, the dark mode offers less eye strain and improved battery usage in low light conditions than its light motif counterpart.
Popular websites and apps like Facebook, Instagram, Youtube, Twitter, WhatsApp, and Chrome have included dark mode in their theme options. Even Apple and Android operating systems took part!
If you’re prone to screen-related headaches or want to reduce eye strain at night, dark mode is a pretty big deal. And when an industry leader like Apple stands up for your cause, it’s a win.
There is no question that people are passionate about their dark mode, and debate rages over whether the various dark modes available are dark enough.
2021 is certain to have many more websites, browsers, mobile apps and web platforms in dark mode. Could this be a new best practice for web design? Only time can tell.
4. Custom illustrated graphics
Custom illustrated graphics are inviting, enticing, and enhance your viewer’s experience.
Custom illustrations provide a more personal experience and a more welcoming feel.
Illustrations are not as harsh as abstract elements and can reflect more creativity and a higher level of authenticity.
However, you don’t have to use only illustrated graphics in your web design. A happy medium is also excellent!
Take Mailchimp’s website, for example.
Mailchimp displays both illustrated and realistic graphics on its homepage.
The realistic graphics show what Mailchimp can do. The illustrated graphics show the originality and creativity of Mailchimp. This combination is both unique and informative.
5. A focus on functionality, ease of use and accessibility
An important part of maximizing your audience is ensuring general accessibility.
Companies are becoming increasingly aware that their products are becoming more accessible and user-friendly – especially for people with disabilities and impairments.
This focus is no accident.
For example, when we commissioned a custom illustration for the Crowdspring homepage, we asked the illustrator to illustrate a diverse group of people reflecting different races and genders, as well as showing a person with a disability.
There is a difference between inclusion; B. Showing a person with a disability and improving accessibility. But neither happens by chance – you have to consciously think about both.
This is especially important if a meaningful section of your audience needs help accessing your website.
You will also benefit from your conversion rate and SEO when you build a strong, accessible website.
With this awareness comes the responsibility to add important features when possible, including:
- Audio recordings
- Larger fonts
There are many more features you can add, but these are the most common.
Remember, make sure that the features you add are easy to use and won’t overshadow your content.
Web design trends are only as important as their ability to authentically represent your brand.
Humans can see past meaningless trends. So make sure you make web design decisions that support a good user experience and your brand.
Focus on good design.
Good design is good business.