Flower sales online are here to stay, as you know. So how can you target a more knowledgeable online shopper? And how do you make sure the person finds your flower shop when they search for flowers online? The answer is SEO or search engine optimization. SEO is the practice of increasing the traffic to your website through organic search engine results instead of online ads. This is why some companies rank on the first page of a Google search while others rank on page 20. So how do you do that Here are a few tips:
- Optimize your presence in local directories
Thanks to online directories, more people than ever are making an online purchase before even visiting a website. This is why Google My Business, Yelp, and even Facebook are important tools to ensure your store is found online. And it’s not just about your name, address and phone number: you need to add a description of your business, photos and videos to showcase your products. The more information you have about these directories, the better your potential customers can see your offer at a glance.
- Focus on high quality images in your listings
If someone googles your business online, they will surely see if you are around, what your opening hours are, and if you can deliver to them. But it is just as important that they want to get an idea of what exactly you can offer them. Showcase beautiful, high quality pictures of your arrangements and other gifts in these directory listings and link each picture to your website so people can easily buy the stunning arrangement they just saw.
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