Web design is the overall process of strategizing, iterating, conceptualizing, and presenting the functionality of your business unit in an engaging and seamless layout. It captures subtle elements like text, fonts, images, symbols, and the white pace. Website design can be a critical moment in the success of your business. And not everyone does it right.
A flawless website design makes a good impression and forces potential customers to act. On the other hand, there are common mistakes in web design that can affect your business efforts. Dull and disorganized websites are more likely to create a false impression and compromise the company’s reputation, which can potentially turn off potential customers. Often times, most companies do not make enough effort to optimize their websites.
A great website design should include the elements that will provide the website visitors with a good user experience and possibly compel them to act. And while a lot has been written about what to do in web design, pretty little is known about what not to do. That’s why we’ve compiled seven web design mistakes to avoid getting a constant conversion rate. Further information can be found on Utopia.de when this has been described in more detail.
1. A slow loading website
If you thought people were impatient offline, things get worse online. Have you ever been frustrated with a site that takes forever to load? People already expect your website to load quickly and we’re talking about a maximum load time of 2 seconds. 53% of web users expect web pages to load in 2 seconds or less. Faster, smarter websites are easy to navigate and it takes seconds to get what you want. Fast loading websites are a necessity to get a good look at conversion rates.
But why are websites loading too slowly? There are a few bugs that can cause a website to stop responding. These mistakes include adding too many images, text, themes, fonts, or logos to your website. As a result, the servers are overloaded, which leads to slow loading times. However, if you choose the right theme, texts, images, fonts, and fonts, your website will look elegant on all devices.
2. Too many links opening new browser windows
There’s no denying that links help create quality content. But too many links greet your users to leave your site, even if there isn’t a back button to return them to. This is a wrong step and it contributes to a poor user experience.
Remember, over 50% of your website visitors use mobile devices. And we all know how it can be virtually impossible to open multiple browser windows at once on a mobile device. That makes navigation quite frustrating. Hence, useless but high quality links when needed so as not to spoil users’ online experience.
3. CTA symbols and buttons that are not appropriately sized
Avoid using icons or buttons that are too big or too small to click. A great mobile website should have links and buttons that are the right size and clickable with the mouse. The buttons must also be suitable for human fingers on a smartphone or touchscreen device.
60% of the traffic on your website is via mobile devices. Therefore, the links, icons, and buttons that you use should be large enough to be easily picked up by human fingers. Remember, if users have difficulty navigating your site, the bounce rate will increase.
4. Use poor quality or unoptimized images
Images play an important role on websites. A website with images is 80% more likely to attract traffic than usual. Photos are visual elements that bring your website to life and make it attractive. A properly selected image on your website contains more information than text.
As often as there is a need to use photos on your website to represent your branding image, make sure you choose photos that are relevant to your product and audience. Above all else, use high-quality images as poor quality images will tarnish your website and block potential customers.
5. Refresh too much or irrelevant information
Great website design should aim to capture and present sufficient product and business information. This is the first step in letting your customers know, but not being tempted to go overboard and cram unnecessary details on your website. Stick to the relevant and informative product details.
Remember, we talked about how impatient users are on the site. This means that your website users are too busy to spend more time going through tons of information on your website. You need to immediately and clearly understand the message your website is trying to convey. So avoid having a crowded website that is only there to frustrate and drive away users.
6. Inappropriate use of fonts and typefaces
Avoid using too many fonts and font sizes as this is a recipe for confusing website visitors. Visitors are distracted from the presentation if you want them to focus on the message you want to convey. Remember, your website will receive visitors from all over the world, old or young, people with visual impairments, etc. So use a maximum of three fonts and stick with them from start to finish.
7. Inappropriate distribution of spaces
The quality of the content on a website is critical enough to attract or repel visitors. Through this content, your customers will learn who you are, your company, your product and how your product solves their specific problems. And this is why users visit your website in the first place.
Hence, you need to keep in mind that content readability and the correct font will represent your branding image. The layout of this content on your website is also essential. Properly distributing spaces on your website will make content easier to read and understand, so users will love your website.
The final result
Most website owners often set a budget that is only enough to build a website. However, few pay attention to the finer details that can make all the difference. The functionality and user experience of your website determine all inbound traffic. However, it is important that you create a website that can force visitors to take action from the first impression. Web designers have the expertise to develop websites, but there are also common mistakes they can make that can affect or affect your success.