Feeling lost with all the changes in social media this year?
The questions that are on your mind right now could be:
- Why does Facebook work differently?
- Should I be in the clubhouse?
- What is Twitter Spaces?
With so many social media platforms and features available now, determining what are the best opportunities for your business growth this year can be overwhelming.
We have you
Let’s first discuss the platform changes and updates that are going to have a drastic impact on the marketing world this year, and then let’s examine new and emerging social media marketing opportunities that you want to have on your radar.
Changes to Facebook that will dramatically affect marketers
There are currently more than 4.66 billion internet users worldwide, of which more than 3.81 billion have a social media account.
Social media is a huge channel through which you can run and market your business.
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And of all the social platforms available, Facebook is still the leader.
After all, 59% of global social media users are on Facebook.
To keep track of your marketing game, check out the latest Facebook changes your business can use to dramatically affect your marketing results.
Change # 1: Custom priority for newsfeeds in Facebook
Facebook users can now set preferences to control which contacts appear at the top of their news feed.
This means that you can stand out from your competitors and increase your audience’s visibility.
Develop a marketing strategy that delivers consistent, valuable content that builds trust, establishes you as an authority, and strengthens customer loyalty.
When people are looking forward to your posts and want to hear from you, make your updates a priority and position you at the top of their feed for better visibility.
Change # 2: Narrow down the scope of your audience for Facebook ads
Your social media contacts may not all fall into the same target segment.
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By tailoring your audience demographics, Facebook can help you target your audience more effectively and provide the information that is most relevant to them.
Beyond age, gender, and geography, consider interests and previous purchase history.
Engaging your target audience means you can send the right message to the right people at the right time.
When consumers receive information that resonates, they feel valued and your content is more likely to generate a positive response.
This improves engagement, creates a more personal customer experience, and further helps build trust and customer loyalty.
Change # 3: “Call Now” feature in Facebook ads
About 51% of internet traffic comes from mobile devices.
In this case, it only makes sense that most Facebook users should access their accounts on the go.
Facebook added a “Call Now” button to ads.
Now someone could walk down the street and check their phone, see your ad on Facebook, and call your business at the touch of a button.
Create content that drives traffic to your business.
An advertisement read: “Before you go home, stop by for our dish of the day. Call now for details! “could entice people to visit your location while they are already around town.
Change # 4: Facebook cover picture CTA
One of the first pictures people see on your Facebook Page is your cover photo.
With Facebook, businesses can now use this image to draw visitors’ attention to a call-to-action that’s right below this area.
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From registration to the shop, customers can convert from their Facebook cover photo at the push of a button.
This feature is easy to use and provides administrators with metrics to keep track of how often the button is used and how effective it is for your business.
If you haven’t already, go to your Facebook Page Settings and add this feature today.
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More new social media marketing opportunities on Twitter & Clubhouse
In addition to updates from Facebook, here are some new and emerging marketing opportunities on other social networking platforms that may produce results.
Opportunity # 1: Twitter Rooms
In trial mode, this audio-only chat room version of Twitter is a place where two to ten people can participate in host-moderated conversations.
Hosts can invite people through direct messages or by sharing links through social networks, text, or email.
While invited people can participate in the conversation, the hosts control who has voice rights.
Twitter Spaces are a new way for businesses to connect with their audience by:
- Audience feedback: Real-time conversation allows for a back and forth conversation that provides rich, nuanced feedback.
- Target group: Monitor Twitter for comments about your company, your services, and your competitors. See what people are saying about you and send personal room invitations to relevant Twitter users.
- Hosting Hot Topic Discussions: Position yourself as an industry leader with panel discussions on important topics related to your market. Since you are not bound by travel fees, you can afford to have a top speaker who will address the group and answer any questions.
Opportunity # 2: Twitter Fleets
Fleets are disappearing tweets that are only published for a short period of time and allow users to share more informal thoughts.
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Since each post only has a one-day shelf life, the goal is to make people more inclined to get involved and participate in it.
Fleets can help businesses in the following ways:
- Promote product awareness: Create a sense of urgency with days of posts about top sellers and upcoming product releases.
- Audience loyalty: Ask the followers to post their own material which you can then share across fleets.
- Post timely details: Keep customers up to date with time-sensitive information like limited availability, final sales or shipping announcements.
Opportunity # 3: Clubhouse
Much like Twitter’s Spaces, Clubhouse is a social networking audio chat app that proves to be powerful for those who can reach their full potential.
It’s so exclusive that you have to be invited by someone who’s already in the clubhouse to join the app.
However, once you’re at it, the app’s performance is amazing.
You can enter every virtual room from the “hallway”. If you want to speak, raising your hand to participate can provide the ability.
With Clubhouse, you are only moments away from reaching out to influencers, customers and other people who could be of tremendous importance to your company, your network and your assets.
Marketers can enjoy several benefits of Clubhouse when used to:
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- Connect with like-minded people: Look for people who fit your vision and get involved with them. Follow on Instagram. See what happens! I just won new course students, agency customers and partners!
- Create a club: Host events and keep a regular schedule to create consistency and attract a crowd. You can apply for your own club in the clubhouse. (I did it with a friend and we got approved within the week. Now our club is growing by hundreds of members every week!)
- Develop authority: Give as much value as you can. Raise awareness of your business and build your own following by showing up and giving value. This, in turn, can help you build authority in the clubhouse almost overnight as the app is not yet saturated.
Stay tuned on your social marketing game but forget about FOMO
With so many social networking platforms existing and new out there constantly updating their algorithms and features, it’s important to keep your knowledge up to date.
Don’t be afraid to try these out and try something new.
At the same time, don’t let shiny objects distract you from your main goals this year.
JOMO (Joy of Missing Out) via FOMO can be an important slogan for marketers wondering if you need to be everywhere at the same time.
Always think about your goals and remember what is important to you.
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All screenshots by the author from February 2, 2021