July 23, 2020 5 min read
The opinions expressed by the entrepreneur’s contributors are their own.
One of your biggest enemies as a business owner is misinformation. There is a lot of flawed advice online, especially when it comes to social media marketing. Unfortunately, much of these guidelines seem reasonable on paper. Without the right research or knowledge, you can inadvertently jeopardize your company’s future. Here are seven common social media marketing myths to watch out for.
1. Negative feedback can be ignored
Social media marketing is not just about promoting the positive parts of your brand. This also includes managing any negative feedback directed at your company. Ignore those snipes and jabs and they will fester online, convincing consumers to ignore your brand at a time when you need every single customer to grow your business. If you find negative feedback, answer it – strategically. Respond quickly to any comments. Not only can you contain negative feedback before it gains ground, but quick responses show that you are listening and responding to customer concerns, even if they are negative.
Matt Broussard, content creator and chef at Spiceology in Spokane, has more than three million followers on TikTok and says, “All positive and negative feedback is valuable. As a chef, I make a living from: what a dish is like, what it needs, how I can improve it, etc. I don’t put off negative comments because it helps to repeat my recipes. “
2. Email is no longer relevant
Social media marketing should not be seen as a substitute for other methods, but as a tool to increase customer reach. Email continues to play a role in your marketing campaigns. So keep these recipient lists and e-marketing campaigns. You are still worth your time.
Related: The Secret of Writing Emails with Military Precision
3. All contents represent thought guidance
Content marketing is an essential part of social media marketing. The social platform is what you use to efficiently distribute content to your users, and the content itself is responsible for maintaining and developing your brand. However, many entrepreneurs mistakenly equate all content with thought leadership.
Your best content is likely to give you that authority over your audience. Part of this revolves around answering questions or giving the market exactly what they asked for. This is less about guiding thought and more about reaching out to your audience directly. The distinction is important because without it, you might be creating content that doesn’t build your brand’s authority and trustworthiness.
4. Social media and content marketing are two different campaigns
This is another notion that is just wrong. Social media marketing offers you a platform on which to spread your content more easily. One doesn’t work well without the other, and understanding it is critical.
5. Topics of content need to be limited to protect your secrets
Small businesses and startups naturally start on the backfoot. No matter how good your idea is, no matter what industry you’re in, you’re struggling to grab attention in a world full of bigger, more established footprints and personalities. It may be recommended that you restrict the information contained in your content to protect your secrets. However, you shouldn’t do this.
First, a lot of what you privilege is already known to the competition or can easily be reverse engineered from your product. Second, knowledge is not enough to defeat or overcome your own presence. If knowledge were all it took, book readers would rule every field. Don’t hesitate to share what you know with your audience and be confident in your ability to execute. Your readers will love you for your openness and trust.
6. Social media marketing is primarily used to generate new customers
Sure, social media can bring you new customers, but that should never be the main purpose. Research has found that followers of corporate social media accounts were fans before they joined. They weren’t converted by the presence of the profile, which made social media marketing closer to “preaching to the choir” than a recruiting strategy. Social media marketing is better used to sustain your current market, and not just as an expansion strategy. Understanding this can help you develop a relevant strategy for your growing audience.
7. Social media metrics cannot be measured
If you’re looking for a single number that indicates how effective the campaign is, you won’t find any. There is a lot to measure, however, from clicks to customer behavior. All of this information can tell you if your current campaign is profitable or if you need to change gears. All you need to do is determine which metrics your campaign generates are most important to your goals.
Spiceology’s Broussard notes, “Metrics can be absolutely measured by the form of continuous awareness, especially when it comes to brand partnerships. Long-term consumer awareness is inevitable and has undeniable value, even if it is sometimes more difficult to quantify. “
Related: 5 Reasons Why You Need A Content Marketing Strategy Right Now
Social media marketing is effective, but only if you get it right. The myriad of myths you face can prevent you from achieving the success that can make your startup succeed. Cut in the lies to make sure you have the right social strategy to hold on to.