September 20, 2016 4 min read
The opinions expressed by the entrepreneur’s contributors are their own.
The base of podcast listeners continues to grow and shows a strong increase of 23 percent from 2015 to 2016. With an estimated 57 million Americans now tuning in regularly, podcasts are increasingly a popular way to get information on a wide variety of topics.
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These topics include marketing. Business people, entrepreneurs, and marketers turn to podcasts to discuss the thought leaders in the marketing world. If you’re looking for timely, informative podcasts to download for professional development, here are the best marketing podcast options for 2016.
Smart passive income
Pat Flynn’s Smart Passive Income brand has become synonymous with making money with your web properties. Flynn is a genius at understanding various passive income channels and helping listeners and readers get the most out of their experience.
Flynn actually hosts three podcasts, all of which are available on its main website, but it’s the Smart Passive Income podcast that many listeners turn to on a regular basis. Topics include sales tips, productivity, and more. The names of the guests read like a who’s who of the marketing and business elite. It’s worth listening to.
My Podcast Marketing School with Neil Patel, a contributor to the entrepreneur, offered through iTunes, offers insights into the world of digital marketing. Topics include blogging, how-to infographics, and more. If you don’t have a Mac, you can download iTunes for Windows and listen to it online.
Every day we add 10 minutes of action-packed content so you can make room for a little professional development in your busy schedule.
Online Marketing Made Easy
Another great iTunes Marketing Podcast is Online Marketing Made Easy with Amy Porterfeld. Amy is an online media guru or expert in content marketing and social media marketing. She even wrote the book Facebook Marketing All in One for Dummies, so you know she knows what it is! Their iTunes podcast list has topics on all aspects of creating, sharing, and monetizing content for lead generation.
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Digital Marketer’s Perpetual Traffic Podcast offers fact-packed lead generation tips and more to help build a pipeline of qualified leads to your website. It’s offered through the Digital Marketer website, and while you have to drag the glove past a few pop-up ads, it’s well worth getting down to the content.
The art of paid traffic
Rick Mulready creates and shares The Art of Paid Traffic to provide ideas and insights into online lead generation. Recent podcasts provide a deep dive into online traffic metrics and statistics so you can understand what they mean and how to use them. The guests discuss how to better use customer knowledge for sales and much more.
The startup chat
The startup chat with Steli and Hiten offers new episodes for aspiring and new entrepreneurs every Tuesday and Friday. This is an honest look at the challenges startups face and includes questions like, “Are you too old or too young to start a business?” It’s an open look at the world of entrepreneurship from two people working in the trenches.
The art of charm
Do you need to get more charismatic? A better leader, salesman, or just someone others look up to? The Art of Charm offers tips on how to become the coveted “super connector” or someone who connects people and thus wins loyal friends. This is useful for marketing and beyond.
The 7-digit podcast
Casey Graham runs the 7-digit podcast and interviews executives from successful 7-digit companies. The topic? Find out how to overcome the barriers that can hold a business back. The idea is simple: talk to the people who are successful and do what they did.
It’s a great podcast for those who want success in a corporate setting and are struggling to solve problems along the way.
5 minute marketing podcast
Do you need a quick tip every now and then? The 5 Minute Marketing Podcast is for you. Each episode contains marketing tips, advice, and strategies to keep you organized and efficient. In just five minutes, it’s difficult to come up with an excuse not to listen. It is available on iTunes.
Related Topics: Why You Should Use Blogs And Podcasts To Market Your Business
While this list doesn’t reflect all of the great marketing podcasts available, it does have a few key podcasts that need to be incorporated. If you haven’t already been listening to podcasts for inspiration and information, now is the time to do so.