Start the fall with Inman’s Marketing and Branding Month. We dig deep into agent branding and spending best practices with Zillow, realtor.com, and others. Top marketing managers also stop by to share their latest tactics. That’s all it takes to take your branding and marketing game to the next level.

It’s September, that is, 2022 is just around the corner. As you think about your marketing plan (and your expenses), we have some tips for you.

We’ve rounded up some of our best Inman Connect videos from yesterday with the best expert advice on how to increase your social media reach, maximize your Facebook and Insta pages, and generate leads on Instagram – all on a budget. Below is the full video and a description of what you will learn if you invest the time.

More than just likes: A blueprint for your social media spending on the new market by Marki Lemons Ryhal (ICNY19)

The rules of social media marketing and engagement change every day, but one thing doesn’t change. People will continue to want to share.

Marki Lemons Ryhal, Facebook Live Host and Social Media Expert, took the stage at Inman Connect New York in 2019 to share guides that still work wonders today:

  • How to use what people are saying in real time to connect your online and offline engagements
  • How to Maximize the Return on Your Marketing Spend
  • How to create videos that are captivating
  • How to generate your own leads

Ultimately, “Do what nobody else does,” said Ryhal. Now watch this video and learn the tips to be the real estate professional who stands out from the crowd.

Zero Cost Strategies to Maximize Facebook and Instagram by Katie Lance (ICLV19)

Real estate professionals who are successful at the highest level with Facebook and Instagram do one thing really well. “They’re focused on the fact that real estate is still a relationship business,” remarked Katie Lance as she laid the groundwork for her 2019 Inman Connect Las Vegas session.

She highlighted the two things regarding social media that will always be the top triggers for great engagement: developing a robust strategy that shows your customers what it really feels like to work with you, and free Facebook and Instagram -Tools You Can Use Today to Grow Your Business. Tune in now for insights into a marketing plan that you can actually execute.

Generating Leads on Instagram: Tools, Tips, and Hacks to Grow Your Followers By Jason Cassity (ICLV19)

Despite a scorching hot market, generating good leads is the biggest challenge facing all real estate professionals today, and Jason Cassity’s strategies for getting a steady stream of leads could save the day.

During this session he shares:

  • Tips to help turn your Instagram presence into a lead magnet for your business
  • Tactics to use stories and posts differently
  • Examples of how he actually used some of these strategies to generate salesperson leads for himself
  • So much more

Now, check out all of the marketing activities you can get started on Instagram today.

Inman Connect Las Vegas, 26.-28. October 2021, is just around the corner and has one of the best lineups we have ever had. Take a look at the rest of the Inman Connect Las Vegas agenda here and register before the prices go up.

PS If you’re interested in luxury real estate, join us one day early on October 25th at Aria, Las Vegas for Luxury Connect, a spectacular gathering of the industry’s leading realtors and agents. Learn more about Luxury Connect.