THE Real Estate Board (REB) will offer a social media marketing course for local professionals as it joins thousands of other industries using the platform to market their services.

“The course will be launched as part of REB’s CPD program at the Real Estate Training Institute and will be moderated by Kerin Scott, digital growth strategist and digital marketing trainer,” said REB CEO Sandra Garrick.

Garrick stated that the board is seeking the ongoing training needs for real estate professionals to showcase the latest industry developments in order to equip practitioners.

According to a 2019 study by the United States National Association of Realtors, 77 percent of realtors used social media to influence sales. Facebook, LinkedIn and Instagram were named as the most important platforms.

“In the real estate business, you buy with your eyes first and then with your pocket. As a result, photo and video heavy social media platforms like Facebook, LinkedIn, Instagram, YouTube and Tik-Tok are being used to market homes for sale, ”said Scott.

Citing a recent international real estate survey, it found that 99 percent of millennials (aged 24 to 40) and 90 percent of baby boomers (aged 57 to 75) start looking for accommodation online.

“In Jamaica we can see the same trend that drove many real estate agents to go online. But an important reason why social media is the preferred online channel has to do with the possibility that real estate content will gain more reach and more views, ”said Scott.

Against this background, the new courses offered by REB are ideal for every real estate professional, regardless of age, who is serious about expanding their brand and earning potential.

REB’s executive education program manager, Ainsworth Norton, shared similar views, noting that by the end of the course participants will be able to create social media plans for their real estate companies, as well as content for platforms like Instagram, YouTube, LinkedIn and Tik-Tok.

“The course starts on September 30th, [with] the second module [to be] taught on October 14; [it] will contain case studies and assessments. Practitioners will be notified of the course dates by email and can register through the REB customer portal or through the REB headquarters, ”said Norton.

Meanwhile, Garrick encourages the public to only interact with licensed real estate agents on social media and not fall victim to fraudulent transactions.

“When dealing with licensed real estate agents, whether in person or online, citizens can rest assured that the person has the necessary training and skills to provide a competent and competent service,” she emphasized.

In addition, the CEO said that people can be sure that licensed dealers “[generally] Comply with strict legal and money laundering requirements as well as a code of ethics “.

She said the public can use social media to check the status of professionals by asking to see their current license, which is provided by the Real Estate Board.

In addition, individuals can use the member locator on the Board of Directors website or contact the REB by phone or email with inquiries.

“We are pleased about this new course offer and hope that practitioners will make use of it [it]. We believe this will allow them to increase sales across the various virtual platforms and integrate their marketing plans to reach more people, ”added Garrick.

The Real Estate Board is a government agency that reports to the Department of Housing, Urban Renewal, Environment and Climate Change and is responsible for regulating Jamaica’s real estate industry.