LONDON and NEW YORK, 17th August 2021 / PRNewswire / – Amplience, the leading retail experience platform for large, high-growth brands and retailers, enables customers to optimize their websites to meet Google’s three new SEO parameters following the introduction of its new Core Web Vitals algorithm.

Amplience’s Dynamic Media, the headless image and video content management solution, is designed to create immersive experiences in every element of an e-commerce site from the landing page to product details. Automated visual content optimization ensures that retailers deliver the ultimate digital experience to meet the new Core Web Vitals and achieve high Google SEO scores.

With the introduction of its three new parameters, Google has placed an increased focus on the digital experience. These rate: the time it takes for a website to load the largest image and text displayed; the reactivity of a website; and consistency in the presentation of content.

“By adding additional layers to its SEO ranking algorithm, Google is contributing to what it sees as a great digital experience,” said James Brooke, Founder and CEO of Amplience. “We can help our customers respond with our Dynamic Media solution, which uses microservices-based, API-first, cloud-native and headless (MACH) technologies to accelerate and automate processes, deliver hundreds of transformations to bring experiences to life, combine images and videos with all other content and automatically deliver images in the format, size and pixel density that is the fastest and most browser-optimized. ”

In the past few months, Amplience has introduced a number of new features that will allow ecommerce merchants to optimize their websites for SEO. These include Smart Images, which automatically provide the smallest and most compatible image format based on the browser, extensions that contain an image transformation or product selection extension and at the same time allow brands to create their own; and Image Recognition, a tool for finding, filtering, and organizing images based on certain attributes.

“Technology can’t work in isolation to meet Core Web Vitals, but modern solutions that work with dedicated content management and marketing teams have the power to transform SEO and, most importantly, deliver great customer experiences.” James Brooke said.

About Ampliance

Amplience empowers digital-first brands and retailers with the freedom to do more. Our low-code CMS, DAM and digital experience management platform enables more than 350 of the world’s leading brand teams to manage content, not code. The result is faster ROI for our customers who deliver data- and insight-driven customer experiences that foster deeper and more valuable customer relationships. Amplience supports the industry’s transition to microservice, API-first, cloud and headless (MACH) technologies, is MACH-certified and a managing member of the MACH Alliance.

For more information on the Amplience platform, including Dynamic Content and Dynamic Media, please visit