You have always heard the saying, “If you want something to be done right, do it yourself!”
Leaving our business in the hands of others can be difficult, but it’s vital for a variety of reasons that we won’t bore you with. There can be several times before you need the services of an SEO company to manage your business.
If you are looking for an SEO company in Melbourne or India, you will find that the internet is full of great SEO companies to choose from. However, what should you choose from all of the options to ensure you made the right decision?
Here are the relevant questions that we hope will help you find a potential SEO company.
1. Can you guarantee our website will be number one for an effective search term?
If an organization says yes to this question, it is a sure sign that you should avoid it. Typically, when an SEO freelancer or SEO company is trying to make a sale, they are happy to say they guarantee # 1 ranking.
While it is highly desirable to come first, no one can guarantee that it will happen. It’s not that SEO firms don’t make an effort. Instead, so many variables are at work.
2. Can you provide information about some of your previous SEO clients and their results?
If they are unable to disclose information, it can be an important red flag.
Buying an SEO business is similar to buying another business. They want to see reviews, testimonials, case studies, and a list of their past clients.
While privacy is essential for any customer, the majority will be fine when some of their excellence is exposed to the world. You shouldn’t expect an SEO company to send you their entire list of clients, but most could provide examples of 2-3 high profile clients.
3. Can you offer me an SEO audit? If so, what types of information do you typically include in the audit?
This question is intended to help you understand the level of transparency that an SEO organization offers.
If you’re a PRO, they can share details like SEO visibility, new links and lost links, tracked improvements and rejection of keywords, on-page analysis with all the bells and whistles (architecture, content, mobile, indexability) with you.
This question doesn’t usually help you differentiate between good and bad SEO, but it does tell you what to expect from the company when you hire them.
Having clear goals from the start would reduce potential frustrations on both sides.
4. How soon can I expect the results of this SEO campaign?
This is a critical and somewhat tricky question.
While you may be tempted to get excited when you get an answer like “Your ranks will go up in the near future” or “We’ll get you there in a month or less,” the truth is that if you get such an answer , You should be looking for a new business.
If the company provides you with a progress plan that states where you will be in three months, six months, and so on, you might be working with a good company.
5. Which link building strategies does your SEO company use?
Fortunately or unfortunately, Google still considers links to be an appropriate signal.
In most cases it is difficult to make connections. Particularly high quality links. Keep this in mind when talking to an SEO company. If they talk about thousands of links, web directories, paid links, link schemes, or any other strategy on this comprehensive list of black hat techniques in two weeks, run fast and don’t look back. Google has set guidelines for linking schemes. So, if you don’t want to be punished, you should be very transparent and concise when discussing the link building approach the prospect would use when working on your website.
Remember that SEO is a long-term investment.
Good SEO will get you on the way to making tens of thousands or hundreds of thousands of dollars every month, but bad SEO cripples any current search traffic you have. It will be months before the effects or lack thereof become apparent. One of the main reasons shady SEO companies stay up and running is because they take a few months to discover. It might seem impractical, but trust me when I say that a good SEO team can help you grow to 7 or more numbers.
It is important to make an informed decision.