Interior view of the lobby of the Yorkville, IL location for the Idea Marketing Group.

The Idea Marketing Group is celebrating its 12th anniversary, the company is moving to take advantage of many new opportunities.

We have solid plans that will further cement our place as one of the leading web design and digital marketing agencies in Chicago. “

– Darren Fox

YORKVILLE, ILLINOIS, USA, July 14, 2021 /EINPresswire.com/ – Chicago Web Design Company positioned for growth in 2021 and beyond

As the Chicago web design company Idea Marketing Group is celebrating its 12th anniversary, the company is taking advantage of many new opportunities presented over the past year.

Here’s a quick look at some of the latest company news:

New opportunities

The coronavirus pandemic has thrown a lot of curve balls at pretty much every company. However, Idea saw the Curveballs as opportunities and looked inward at processes, systems, and future plans.

“I feel we are well positioned for great growth,” said Idea President Darren Fox. “We have solid plans that will further cement our place as one of the leading web design and digital marketing agencies in Chicago.”

The pandemic also brought many unique challenges in how and where employees work. Workers around the world have been asked to stay home for over a year to stop the spread. The idea was no different, but adapting it wasn’t much of a challenge.

Fox has long been committed to a flexible work environment that allows employees to work from home on Fridays. This policy will now apply five days a week and everyone will work remotely permanently.

“The work we do can be done from anywhere, and the hug of a remote agency allows us to add talent from different parts of the country to our team,” said Fox. “This new policy also gives our team the ability to travel more. Many have already made longer trips beyond their regular vacation, worked outdoors or from different environments. This can only improve the work-life balance and the general satisfaction of our team. “

Idea hires new business development manager and content & branding strategist

Idea recently welcomed a new business development manager and a content and branding strategist. For the past six months, the company has offered its services with a stronger focus on the food and beverage sector.

BDM Matt Strysik will help achieve this goal. With more than six years of experience in third-party B2B sales for a major telecommunications provider, Strysik is also the co-owner and chief brewer of a nanobrewery in Kankakee, IL called Knack Brewing Fermentations.

“I really wanted to get someone with both beverage and technology experience,” said Fox. “Matt fits perfectly.”

Strategist Melissa Slawsky is the latest addition. She enjoys developing and collaborating with effective and engaging strategies and solutions that optimize company performance.

“Content is the beating heart of a website. A content-first approach to website development is critical to online success, ”said Fox.
Idea is also in the process of hiring an in-house marketer who will focus solely on marketing the company.

Jar that! Podcast starts

In addition to hiring a food and beverage focused business development manager, Idea has also launched its one-of-a-kind podcast: Pitcher This! The podcast is a glimpse into the food and beverage industry from thought leaders across a range of industries.

While new, the podcast is already reaching thousands of listeners and its original goal of recording 24 episodes in 2021 was hit back in mid-year and bookings are now months in advance.

Jar that! Podcast guests included Beatbox Beverages’ Aimy Steadman (who secured one of the biggest deals for Mark Cuban’s SharkTank), Sara Moll with Vin Social, Tom Halaska with Wellbeing Brewing, and many more.

Strategic partnerships consolidate integrated marketing solutions

In 2021, Idea also learned that forming the right strategic partnerships is the path to long-term, sustainable growth for the company. Throughout 2021, the company has focused on developing the relationships that will enable it to become the leader in digital marketing services for food and beverages.

These strategies include continuing our roles as experts in ADA compliance for websites, paid advertising, social media, go-to-market strategies, influencer relations and product development.

Via the idea marketing group

Idea Marketing Group is a Chicago web design and marketing agency specializing in industries such as food and beverage, manufacturing, and healthcare. Services include custom web design, maintenance and support, website marketing and advertising.

Darren Fox
Idea marketing group
+1 312-300-6841
email us here
Visit us on social media:
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July 14, 2021 11:45 GMT


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