An agent from Victoria, British Columbia has developed a new listing and social media marketing solution for the busy agents everywhere – and it’s called CoVault.

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CoVault is marketing software for creating list brochures and social media content.

Platforms: Browser
Ideal for: Brokers and agents

Top selling points::

  • Very quick creation of brochures
  • Connects from MLS ID
  • Interface labeled in white
  • Created by an agent

Main concern::

The roadmap appears to be towards a more comprehensive marketing platform that CoVault would pit against many of the best performing CRMs in the industry.

What you should know

With CoVault, creating list brochures and social media content is extremely easy.

There are many options (FlyerCo, Zip Your Flyer, PropertySimple, and ListReports to name a few) that use MLS ID numbers to quickly put together print and online marketing collateral, but few that I’ve seen , do this so quickly.

Most OnVault options can be created in less than a minute and then shared or printed. They offer a range of templates for listing flyers and social media posts for Facebook and even Instagram stories.

What I also find impressive is that the software was created by Amber Simpson, a real estate agent based in Victoria, British Columbia, and launched in the spring of 2020.

The graphics look good, there are no outdated themes or tired design clichés. It will look like you hired someone to create it for you. Of course, you can ask your admin to create them for you, as the software has a “Submit for Approval” command to send to brokers or team members who need to verify that a prime-time marketing article is ready.

The back and forth about changes is done in the system to avoid the exhausting effort of communicating changes via email.

Images, copies, and other uploaded assets can be changed via templates, but brokers can lock logos and other branded content similar to LucidPress, but not to the same extent.

Brokers can brand CoVault to make it look like their own. This could be a nice recruiting note, and provides agents with something to point out when listing presentations. Logos, contact information, colors and other required elements can be specified during set-up.

There’s also a digital version with live links and the option for QR codes, which seems to be available again due to the latest Apple and Samsung phones with built-in scanners. These codes can be linked to an online open house registration form (if the flyer advertises it), a branding video, or a tour of virtual properties.

There’s a lot of potential here, which scares me a little.

Founder Amber Simpson described Canva in our demo as something to be emulated. But as versatile as Canva is, it’s still a lot more than most agents need. The strength of their software lies in its simplicity. Enter an MLS ID and click Print.

Agents need to save time and look good doing it. That’s what this software does well as of now – and I think it would suffer from the burden of too many design options or bloated features.

There’s a calendar-based scheduling feature (which is being developed at the time of our demo) that adds value, but Facebook and Instagram already have content planners. In addition, CoVault uses the Facebook API to open a window to define a page and offers a preview of how the post will look when published.

Is the scheduler based on user feedback or assumed needs? I appreciate the latter given the company’s short tenure.

CoVault is definitely worth a look at for your marketing efforts, especially at an early stage so that you can control some of the growth through case studies and user feedback.

I hope Simpson’s team will continue to focus on perfecting the content of the code to achieve additional forms of collateral, ongoing designs, and team based functionality.

Do you have a technology product you’d like to discuss? Email to Craig Rowe

Craig C. Rowe started commercial real estate at the start of the dotcom boom, helping a number of commercial real estate companies build their online presence and analyze internal software decisions. He now assists agents with technology decisions and marketing by reviewing software and technology for Inman.