We live in a modern world where most of the consumers shop online for their needs. As a savvy business owner with an established online store, you may find it difficult to hold your own against the big names in the online marketplace. Before you can take your business to the international stage, try targeting your local consumers and other buyers in your location first.
The good thing is that you can invite local prospects into your business and ensure that local search engine optimization turns your business into a successful local business. Local search engine optimization ensures that your company is visible in local search engine results. When a user searches for different products and services, your company should be among the first names that come up.
With local search engine optimization, your business doesn’t have to compete with international companies and make sure your business reaches local consumers. Local SEO focuses efforts on attracting customers within a specific location.
If you have a physical business, local customers are your best chance at growing your sales. Local Search Engine Optimization makes it easier for your business to connect with local customers and make sure they keep coming back to your company for their needs. Local search engine optimization affects individuals more than organic search queries because the search queries are customized for each user.
Benefits of local SEO optimization
Increase the web traffic
Before people can go to your store, they need to know what your business has to offer. Hence, local SEO optimization ensures that customers visit your website and view your various products and services. As a result, the traffic to your website increases and your business has the opportunity to convert online users into real loyal customers.
Local search engine optimization is aimed at users in a specific region where your business is located. When users type their searches on search engines, your company appears under their first names. This way, customers visit your store for their purchase and keep coming back when they are satisfied. Better conversion rates therefore mean higher revenue streams for your company.
Stronger public relations
Investing in local SEO means building a local reputation for your business. Your business will be known among the locals who turn to you for their needs. A Toledo SEO company will focus on optimization, which will help target local customers and ensure that your business remains competitive on a local level.
As the local web rankings increase, your business will become known and credible among the locals. That way, more consumers in your area can easily find your business and visit your stores frequently to make purchases.
Keep up to date with the local competition
Someone near you may be searching for different products and your business may appear on the list with your competitors. This makes it easier for individuals to go into your store and make purchases. If your business hasn’t invested in a Toledo SEO company, it may not show up on local searches even if you have better quality products than your competitors.
How to improve your ranking with local search engine optimization
List your company with GMB
Creating a Google My Business listing for your business is one way to gain visibility and improve your local rankings. Google My Business is a platform from Google that makes it easier for Internet users to find your business and other relevant information associated with your business. With GMB, users can find your business address to access your local business and find out the hours of operation.
First, create a GMB profile for your company and make sure you provide details such as your name, address and hours of operation. After creating a company profile, wait for Google to send a confirmation. Your company will only be listed by GMB after it has been successfully checked. To further optimize your GMB profile, be sure to encourage users to leave reviews and make an effort to respond to their reviews.
Make sure to include your business logo, products and services, and provide images for what you have in store. Use your GMB profile dashboard to post or post product news and offers.
Receive regular reviews
When more customers say positive things about your business, your GMB rankings will improve and your conversion rates will increase. Before customers can leave your physical store, ask them to leave a comment or review on your company page. This way you can attract more local customers to your business and increase the traffic to your website.
You can personally encourage your customers to leave a review after closing a deal. You can also send your customers emails or texts with a link to a survey after their purchase. The survey can contain a series of questions asking customers how they liked your product or service. Make sure you address the reviews and respond positively to customer comments, and watch out for negative comments to know how best to deal with them.
Create local content
It’s best to develop content that speaks to your location and that is relevant to local customers. Content marketing based on your region will help grab the attention of local customers and visit your page for more details. Make sure your content has a captivating header that encourages users to visit your page for more local stories.
You can post local news and events, or create videos with other local groups to promote your business. It would also be helpful if you included location-specific pages on your websites that contain news about different areas that your business is in. This way, locals can visit your website for information about the local market and encourage them to visit your local business for their needs.
Make your website mobile friendly
Most internet users are likely to enter searches through their mobile browsers or applications. If users want to find specific products or services in your area, they most likely do so during the move and on their handsets. So make sure your website is available for mobile devices and has fewer add-ons so it loads faster.
Make sure the font you use is easy to read and provide optimized images that are relevant to your content. Invest in an exemplary user interface with good graphics for an improved user experience. This makes your company website available on both desktop and mobile devices and increases the number of page visits.