What does a successful product strategy look like? Tip: No, it’s not just about finding and selling products.
If you’re a business owner, chances are you’ve already used social media as a crucial part of your brand’s marketing strategy.
However, if you are still not convinced of the power of social media, you should be reaching 3.18 billion active users at once! These already exist and hundreds of thousands join daily via platforms such as Facebook, Twitter, Instagram and Pinterest. You missed!
While your online store should be on social media, knowing how to develop a successful product strategy is easier said than done.
Before we discuss how to increase your online sales on social media, here’s a quick rundown of the main pillars of social media marketing.
The cornerstones of social media marketing
The first step is of course the strategy. You should develop a solid social media strategy. How you do that? The following tips should help:
- Focus on your business goals. Should the brand awareness be increased? Is it to find and sell products? or is it to increase website traffic. In our case, we want to increase sales.
- Decide on the social media platform that you want to use. Some of the most important are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Tumblr, and Anchor. You don’t have to be everywhere. Just pick a few that you think you will find your target audience.
- Finalize the type of content. What type of content will generate the most revenue? Find out whether it is image, video, link or educational content depending on your market personality.
2. Plan and publish
You need to be consistently present on social media in order for billions of users to discover your brand.
Publishing content (be it an image, blog post, podcast, or video) is easy. It’s almost similar to using your personal social media account.
When you publish your content is crucial. For example, according to Sproutsocial, the best time to post on Twitter is Wednesday and Friday at 9 a.m., the best day is Wednesday and Friday, while Saturday is not recommended.
Another successful product strategy is that the more you post your content on social media, the more consumers will interact with your brand.
People will start commenting on the posts they like, maybe tag you in their post, and if you are lucky they will reach out to you directly.
Make it a routine to monitor all of your social media conversations. You will get an idea of what worked and what didn’t for your brand. Also take constructive criticism.
You need to master your social media analysis. Social media is a great way to connect with your audience in real time. So if you master the analysis, you can better understand what your audience wants.
For example, knowing if you’re doing more on social media than you did last week, or finding out how many people used your brand’s hashtag. It can help you figure out if your product needs further improvement.
7 Best Social Media Marketing Strategies To Increase Your Online Sales
1. Post content frequently
Quality and consistency are the key. Remember that audiences will react differently depending on the frequency of your posts.
A Hubspot study found that posting once a day (or a maximum of two per day) is enough for Facebook. In fact, business pages with fewer than 10,000 followers saw a 50% decrease in engagement per post when published more than once a day.
Monthly Facebook post clicks
2. Create micro content for social feeds
Your users can do anything while browsing social media. Maybe they are on the go or take short breaks at work or on a mobile device to simply kill the time.
One thing that all scenarios have in common is that people scroll a lot on social media. So if you want to find and sell successful products too, play with bite-sized content that audiences can capture.
For example, if you sell hair products and you already have a blog called “Best Products For Hair Loss Under $ 30,” use it again. This means that you split this long piece of content into multiple micro-content and use the information in your social media feeds.
3. Create quality content
Everything you see online is content. Hence, you need to regularly create high quality content that will stand out from your competitors.
Content marketing is a successful product strategy with which your company can shine. According to Gartner’s annual CMO spending survey, 53% of companies are involved in social marketing and manage content marketing themselves.
Why? Because when they increase control over brand messages, they see real returns on their investments.
For example, if you sell on Shopify, make sure your content is engaging, easy to understand, with lots of visuals, and easier to tweak.
4. Make it easier for users to share your product
Social media buttons are a key component in increasing a brand’s “conversion rate” which in turn can increase traffic and increase online sales. So make sure your users can easily find the share button on popular social networks like Facebook, Twitter, and Pinterest.
Sometimes you may also want to tweak your share buttons to match your brand’s visual aesthetic. Yes, it could be visually appealing. However, if a large section of your audience is not using your social share buttons adequately, it may be worth reverting back to their default colors.
5. Share visual content
Text-based content is a critical aspect of social media marketing. However, you need to start creating and distributing a lot of visual content on social media to realize your successful product strategy.
The Content Marketing Institute shows that 65% of B2B marketers use infographics to drive sales. Similarly, other types of commonly used visual elements are:
- Memes and Gifs: Images described using a humorous pop culture reference.
- Videos and presentations: use of webinars, animated or recorded videos embedded in the content.
- Charts and data visualizations: The representation of raw data or complex data sets.
- Infographics: A combination of data and graphic design.
- Photos: High resolution photos from your brand directories to help you find and sell products.
6. Create content in various formats
You will wear out your subscribers or followers if you keep sharing blog posts on your social media handle.
The reason is simple. Too much of everything is harmful, and not all of your followers like reading blogs.
To really build and develop a lasting relationship with your social fans, you need to keep things exciting and create different content formats.
Infographics, e-books, case studies, podcasts, interviews, videos, guides, research, and original data are just a few examples that you can try.
7. Use hashtags wisely and be active on the right ones
Hashtags are a powerful way to expand the scope of your business on social media. They make it easy to participate in discussions and events, find and sell products by posting the appropriate ones.
It’s a good idea to treat hashtags differently on different channels. For example:
- If placed appropriately, a single hashtag on Twitter can generate more engagements than tweets.
- For Instagram, you can add up to 10 hashtags to better engage yourself in a single post.
- Facebook posts are better without hashtags.
However, the trick to hijacking a hashtag is not to hijack it at all. Sometimes it can also be helpful to make a positive, normal contribution to a discussion.
All in all, there is no key to winning a product strategy on social media. Aside from the above, you can also experiment with influencer marketing, organize contests, automate word of mouth with social reviews, or even enable shopping on Instagram to find and sell products.
What you need is a creative touch to understand and engage your audience in the world they live in. With so many brands using social media marketing to showcase their products, you’re breaking convention by building real connections with your audience.
Thank you for reading. If you like this post, please share it on social media.
Author: Sumeet Anand
Follow @ Sumeetanand143
Sumeet Anand is a B2B marketing expert with experience in SEO, social media marketing and content marketing. He is helping brands and companies generate leads with his world-class content strategies and is featured in various major media publications around the world. … Show complete profile >