Most people have heard of search engine optimization, but what on earth is local SEO? In short, this type of optimization refers to the branch that focuses on local search results. For example, think about what happens when you are looking for places to meet your friends for lunch. Because of local search engine optimization, the results are more relevant to the restaurants in your area than to restaurants on the other side of the country. To better understand this type of SEO, here is a list of eight essential elements to include in your local strategy.
1. Quality content
What does your website look like right now? When it comes to SEO in general, Google prefers quality content. It’s no different with local search engine optimization. Tweak tags and descriptions and give readers something they want to know. Also, make sure you include relevant and authorized links.
2. Well-defined location strategy
If you don’t know how to get where you want to go, how will you ever get there? Think about what type of business you are running and who you want to reach. What makes your location different from other places in particular? Thinking about these factors can help you find the best way to achieve local optimization.
3. Understanding of Google
Despite all the changes in the world of search engine optimization over the years, Google still rules. Hence, understanding the pros and cons of the search engine can have a huge impact on your traffic. Make an effort to stay up to date on best practices and keep your business listing up to date on Google My Business.
4. Voice search
Sometimes speaking is so much easier than typing. Since the world got to know Alexa and Siri, the voice-assisted search function has grown dramatically among consumers. Another way to stay on top of things is to optimize your content for the snippets presented by Google, which include voice search when displaying results.
5. Local keywords
Figuring out keywords that are specific to your location is an integral part of devising your local strategy. Think of words that relate to the city or region of your company and contain common landmarks. For example, if you own a taco shop near the redwoods, consider using keywords like “tacos near the redwoods”.
6. Local Search Ads
Have you ever noticed local ads appear when you do a web search? If you’re like most people, the answer is likely “yes”. This is because companies are increasingly turning to Google Ads to promote their products and services. As wonderful as organic SEO is, it may not be in your best interest to 100% rely on it. In addition to SEO efforts, consider investing in ads to keep up with the competition.
7. Mobile compatibility
As technology advances, more and more consumers are turning to mobile devices to access the Internet. This way they make more purchases online. Because of this, you need to incorporate mobile compatibility into your local SEO strategy. There are numerous ways to do this. From optimizing the layout of your website to clicking phone numbers on a mobile phone, all of the things you can do to improve the user experience of those who access your website on mobile devices.
8. Relevant business category
Another aspect of your local strategy that you need to consider is your business category. When it comes to local SEO categories there are literally thousands to choose from right now. Hence, it’s imperative that you find one that not only makes sense for your business, but also one that people are looking for.
Optimizing your company’s website for local search can dramatically improve the number of visitors you see. To get the most out of your marketing efforts, you should include these essential points in your strategy.