Growth-oriented web design has been quickly adopted by leading IT companies, professionals and domain experts in recent years. Learn why it’s the next big thing in web design and what makes it different from traditional web design.
The majority of buyers and sellers in every market have partially or fully migrated to e-commerce solutions, where the customer places an order online, the sellers contact you in real time, share the requirements and products available, and finally All trading takes place without a person having to get up from their couch.
If you are one of those sellers who have moved or are considering relocating your business online then this article is for you to keep an eye out for. This article can make a huge difference in your future operation.
How do you want to trade online?
Two options, either you use another e-commerce platform like Amazon or Alibaba, or you build your own platform in the form of a website. We recommend that you create your own ecommerce website as this will allow you to build your own brand in the future.
How should your platform be designed?
If you are familiar with the basics of web development, here are two types of website development concepts followed.
- A. Traditional web design
- B. Growth-oriented web design
And which one should you choose or what kind of things are they? Do not worry. Let’s explain.
Traditional web design: The traditional approach to web development is for an organization to have their website developed.
They share their requirements and ideas for their website with the developer and after a long period of heavy programming of 3-4 months, the company gets a website. During the trial test, optimizations will be made and finally the website will go live and be launched.
Growth-oriented design: Growth-driven design is a more modern approach to web development. The basics are the same when a company contacts a web developer and shares ideas for their website. The developer creates a website and then there is a testing phase and the website is launched.
However, the main difference arises after the website is launched. A traditionally developed website is optimized and then left as such for a cycle of 2-3 years until the company finally decides it needs a new website and starts the whole process over. A growth-oriented development approach means that the improvement process does not need a 2-year cycle.
A continuous design-test-and-implementation strategy is pursued. Real-time data is regularly collected from the market, changes are switched on and off and user reactions are monitored. These analyzes are then used for further improvements and this cycle is iterated.
Development of a growth-oriented strategy
The growth-oriented strategy was not developed by the developers. In fact, it emerged over the years after sales, marketing, and corporate governance concepts were introduced. As a result, the fundamentals of growth-oriented design are more aligned with business goals.
It is important to study these basics a little if you want to get your website developed because your business deserves the best of all decisions.
The agile strategy
The agile concept comes mainly from software development, where the developers interact with the company step by step to satisfy their needs by taking their input on every single function and option of the application.
I.) This will help avoid the conflict and confusion that can arise during app development due to a misunderstanding of the company’s intentions.
II.) The digital world is constantly changing and new opportunities for improvement are created every day.
So, are you going to make a list of all of these improvements for 2 long years and then incorporate them into your website? Certainly not. They want that when an opportunity for optimization arises that you should be the first to do it so that you don’t lose business.
Teaching elephants to dance
Rosebeth Moss Kanter has argued in her book ‘Teaching elephants to dance‘(1989) that Today’s corporate elephants must learn to dance as nimble and fast as mice if they are to survive in an increasingly competitive and rapidly changing world.
This is an increasingly popular concept in business administration that a company should be flexible in order to adapt urgently to changes so that it does not lag behind in the competition on the market. But how do you hold up if your website has to wait 2 long years before it can contain a two line code optimization.
If GDD is such a smart thing, why are companies still choosing traditional websites?
A really very good question!
The thing is, not all companies are up to date with the latest information and developments like you are now after reading this article. The speed of change in the digital world has multiplied so much that it is impossible even for a marketer to keep track of the latest concepts. So:
a.) People may not have sufficient awareness of the potential they can unleash by simply changing how they run their website.
b.) Second, companies need executive approvals to take such big steps as building or updating their website. It is much easier to get such permits every now and then than every month. So to avoid the hassle of such extensive reporting, opt for traditional web design.
c.) Traditional web design requires a one-time investment of money and labor and you get a finished website. GDD calls for permanent integration of a new function that the website can maintain, or permanent outsourcing that devours all of its resources.
What are GDD’s problems and what would I get in return?
You need to understand that growth-oriented design requires your attention and resource allocation on an ongoing basis.
Your web development and marketing teams will be constantly interacting, sharing ideas and feedback, and this loop will repeat itself forever.
Let’s consider an example here: Let’s say we’re talking about the color of your call-to-action button. Take into account the general color scheme of your website and you can choose between a red, green, and orange CTA.
Now you are not sure which color to choose or if changing the color will make the customer different. You’re in a fix.
Why not ask the customer yourself? Pick a period of 3 weeks and change the color of the CTA every week and keep all other factors like marketing campaigns constant so you know that any changes in the CTA metrics are entirely due to you changing the color of the button .
Analyze the results after 3 weeks and the best performance will stay on your website.
There are endless possibilities with which market experiments you can use GDD and Gain insights that are specific to your company and not a general trend analysis of the industry.
Ask the polls!
Here are some results from case studies conducted by Growth-Driven Design that suggest exactly that GDD is doing much better and is helping to fuel growth, exactly what it claims to be for its name.
Go to Smart Marketing if you need more certainty about the GDD metric.
Here’s another case study from a software company Aptify that nearly doubled its lead generation from its website in just 2 months of its web redesign.
Should you consider GDD for your website?
Seems unnecessary after all the discussion.
Our recommendation? Absolutely yes!
GDD is the only way for you to actively absorb your market intelligence and continue to grow by leveraging the precise insights from your own platform.
Contact us for more information on growth websites. We are very happy to hear what you have to say about it.
Contact our team if you would like to have your website developed. We make sure you get high quality, industry standard work from our professional developers and marketers.
Category: Mobile App Developer Profile: Promatics Technologies is an ISO 9001: 2008 certified mobile app development company based in India. With over 5 offices around the world, Promatics has been delivering both native and hybrid apps to its customers for several years. Promatics has consistently been included in the list of globally recognized and acclaimed app developers; from industrial research institutes and associations. It’s no surprise as it has all of this proven and proven its ability to make the most amazing products …