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Facebook launches social media marketing certificate on Coursera

Social networking giant Facebook is partnering with Coursera to launch a new Social Media Marketing Professional Certificate designed to prepare learners from diverse backgrounds for jobs in social media marketing in just 20 weeks.

The Five-Course at Your Own Pace Program covers the basics of social media marketing for various platforms, including creating impactful content, determining the right platform for campaigns, measuring campaign effectiveness, and protecting user data. Learners who complete the program receive a certificate and can share their resumes with a consortium of employers who have committed to attracting candidates from the program.

“We are proud to partner with Coursera to meet the challenge of retraining a global workforce while finding a path to stable employment amid digital disruption,” said Judy Toland, vice president and head of scaled solutions at Facebook, in a statement. “And while it is clear that no single organization alone will fill the global skill gap, partnerships like this can make a real impact and lay the foundation for success for years to come. This new professional certification program provides learners with essential social media marketing skills and hands-on work experience that will help prepare them for future marketing careers months or years away. “

More information is available on the Coursera website.

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About the Author: Rhea Kelly is the Editor-in-Chief for Campus Technology. She can be reached at [email protected].