B2B marketing differs from B2C marketing in a number of ways. The main difference is that the B2B sales cycle takes longer than usual. Involving multiple stakeholders also makes the marketing process lengthy and expensive. Therefore, marketing strategies require content that can help, educate, and inform your customers.
How can you do that
“The secret is in the keywords. You need to find the keywords that matter most to your customer and tailor your content to them. Says CEO of KISS PR, a Dallas-based SEO company
For example, let’s say you want to buy a pair of shoes from Amazon. What are you going to do now? To make an informed decision, seek help on the internet. They will be looking for content that can help and support you in knowing your decision better.
The only way your clientele can reach you is through keywords. If you’re thinking of different ways to bolster your keyword research, we’re here to guide you. Here are the 4 tips that can help you achieve your goal.
Tips on Choosing the Best B2B SEO Keywords
1. Collect the seed list
The first thing to do before starting any keyword research is to create a starting list. For starters, you can talk to your customer contact, talk to them and learn what interests them.
Also, you need to involve other stakeholders in this discussion, including your product marketing or sales team, to use this information for their customers to know what interests them and what is important to them in their strategy.
This entire discussion will give you some insight into your own business and give you an idea of how to get started with keyword research.
2. Go through your content
Now that you have a basic understanding of where to start, the next step is to go through the existing content on your website.
How did you describe your brand to the audience? How is your flagship website designed? What does it convey?
You need to build a conversation with your customers. Your website is like a mirror that creates a relationship between you and your customers.
Carefully review your About Us page and blog posts. Check the newsletters. Try to understand what is on your website. What are the gaps? Where can you improve? That way, you can brainstorm and make changes to the existing keywords.
3. Determine your ranking
Where do you rank with the existing keywords? Before you are one step ahead, you need to know where you are. You can do this by browsing the console. You can use a search console to find out how potential customers are visiting your website on the Internet. This can help you filter by page or by query.
You can also get an idea of what is getting the most clicks and interest. In addition, you can try other tools like SEMrush or Moz. This will give you a list of keywords that will help you determine what users are looking for and where you currently rank on the search engine’s search results page.
Sometimes hundreds to thousands of terms can be added to this list. You can narrow it down by filtering.
4. Competitive Research
Now, if your focus is on seeing what people are doing on your website and what keywords are getting you hit, then you should also look at what your competitors are doing.
Who is your top competitor? What are they using? What kind of content do they have on their website? What are they promoting? All of this information adds up to your marketing strategies. You can either get ideas for creating better content than this and you will find a niche that they won’t discuss.
Use this competition as a framework to identify areas and potential opportunities. Know how the general public or audience is talking to the content you are interested in. Once you have all of this information in hand, you are ready to begin the key work creation content.
Keywords are the backbone of a good content marketing strategy. If you want to create a solid B2B marketing strategy, you need to refine your keyword research and design your content accordingly. With hundreds of keywords on your list, your focus should be on the ones that get you hit. Target such keywords and design your website around them.
With these ideas in mind, we hope this was a good read. Let us know how we helped you. Also, stay with us for more informative articles. Write a press release like this to drive traffic to your blog.