Social media marketing tools play a crucial role in social selling. They give sellers on social networks the opportunity to analyze the effectiveness of their efforts, plan and automate parts of their social presence, and discover new and interesting content to share with their followers. But social sellers often have limited budgets and it is so important that you invest in the right tools to put yourself in the best position for success.
With the increasing importance of social selling, more competition has entered the ring. To move forward, you need an edge. In this article, we’ll cover four of the best social media marketing tools to help you discover new prospects, plan your social media posts, find new and interesting content sources, and measure the effectiveness of your campaigns. It’s a crowded arena. There are hundreds of different tools to choose from, each with its own unique functionality. However, we believe that this
# 1: Top Social Media Prospecting Tool – LinkedIn Sales Navigator
Every social seller knows how powerful social media can be – especially for B2B sales promotion. It may be your best resource not only to identify potential customers, but also to learn more about your buyers so you can position yourself appropriately and talk to topics that matter most to them. LinkedIn Sales Navigator is key to unlocking the full potential of LinkedIn and gives you more information to work with as you start building relationships with your prospects.
Sales Navigator integrates seamlessly with most CRM solutions, so you can find potential customers who match your ideal customer profile. It also has detailed messaging and analytics capabilities that make it easy for you to gauge how your efforts are going on the platform. While prospecting on LinkedIn can still be done without a Sales Navigator, it will surely make your efforts easier and more effective.
# 2: Social Media Planning Tool – Buffer
There are tons of social media planning tools to choose from. Buffer is the most popular among them and the tool we recommend the most because of its ease of use. While many planning tools are built into larger software suites, Buffer focuses on doing one thing very well.
Buffer makes it easy to schedule social updates across multiple accounts. They also have a built-in recommendation feature that refines their recommendations over time as Buffer learns more about the types of content you want to share with your audience. When it comes to automating a continuous presence on social platforms, there are no tools that do it as efficiently (and cheaply) as Buffer.
# 3: Content Research and Curation Tool – BuzzSumo
BuzzSumo is a very useful social media analytics tool that differs from the competition in many ways. Instead of analyzing your own brand’s social media performance, Buzzsumo looks at social media as a whole and gives you access to the most shared content on the various social platforms.
This makes BuzzSumo the perfect tool for two tasks in particular (one reason the tool has become an industry standard) – content research and curation. It’s perfect for seeing what your audience shared and for finding sources of content to share with your own audience.
# 4: Social Media Analytics Tool – Sprout Social
SproutSocial is the perfect social media analytics tool for social sellers. Sprout enables you to measure the performance of your campaigns in all relevant social networks from a single platform and thus easily monitor the engagement and communication of prospects from a central hub. It offers a nice, informative dashboard that allows you to quickly compare the performance of different campaigns on your chosen platforms, with customization features to ensure you always have the most useful view for your needs. It’s easy to set up, simple to use, and detailed enough to enable us to choose another solution in this category.
This article was previously posted on SocialSellinator’s blog.
Author: Jock Breitwieser
With over 20 years of international communication expertise in agencies and in-house, Jock Breitwieser is an award-winning communicator. He focuses on digital marketing and communication.
Throughout his career, Jock has worked in agencies and internally, leading global marketing programs that deliver business results. He currently lives in Silicon Valley, California.
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