Using social media is a great way to get the word out about your real estate brand, as well as the properties you represent. It’s also the most effective, inexpensive way to connect with prospects in your community. Fortunately, there are many ways you can use social media without spending any money.
Post relevant, local content
Don’t just tell your customers that you love the area, show them what you love about it. Post along with entries about your favorite local restaurant, a hidden gem you’ve found, or a member of the community you’ve met.
When you go live, people can meet you virtually and see your authentic personality – no filters, no editing.
Address the right customers
You put a lot of work into your contributions. The last thing you want is for them to reach the wrong audience – like those who live out of state or are too young to buy a home. Use paid advertising to target customers in your particular location and age when buying a home. Note that Facebook prohibits targeting in relation to protected classes. When aligning to the location, you must include all areas with a radius of 15 miles or more. When targeting age, you must use a range of the minimum age (18 years old) and maximum age (65+ years old) from Facebook.
Hashtags can double your engagement and improve your visibility. Find and use hashtags related to your business or the content you post.
Promote local activities
Tweet and join the conversation about community events that are getting a lot of attention. Be sure to use the event’s official hashtags.
Touch the aspirations of your followers
People love to admire fantastic homes with lush furniture or extravagant amenities – like a stunning home library or a backyard oasis – and imagine their lives in those homes.
Unless you’re selling luxury dream homes, there’s something in the home you’re selling that will make scrollers stop and say, “I want this.” When they do, the more likely you will get a like, comment, or even better, the coveted save to collection tip.
Connect with your audience
Interact with your audience by commenting on posts related to your brand, replying to comments, and tagging people and places on your posts.
Create Instagram Stories
Instagram Stories lets you create 24-hour posts and live videos, add polls and quizzes for followers, and give you space for people to ask you questions.
Create learning videos
When you create short, educational videos about buying and selling a home, difficult topics become easier and more fun to digest.
Show your home
TikTok provides a platform for you to take virtual tours and create videos highlighting the best features of a home in order to bring the property to life better than static images can.
Additional tips for using social media on all platforms
While there are specific ways to use each platform, there are always universal tactics.
- Stay consistent with the same types of images, sounds, and colors across all social media platforms.
- Prioritize professionalism on all platforms.
- Ask your followers or connections to share your content.
- Focus on a social media platform or two that can help you shine.
The bottom line
Using social media is a great way to interact with the community while building your business. Use these tips to help make your brand stand out from the crowd.
Visit RocketPro.com/RealEstate to connect.