Google’s John Mueller reiterated on Twitter that consistency is the most important piece of SEO advice. He said on Twitter last night that “SEO lives and dies with persistence”.

Here is this tweet in context:

SEO lives and dies with persistence.

– 🍌 John 🍌 (@JohnMu) April 26, 2021

In 2015, John Mueller said so at the SMX conference. He said his top SEO advice was consistent. He repeated it again in 2019 and 2018 and several times before and after.

John talks about how important it is to be in tune with your website and what signals you send to Google. Don’t use trailing slashes on some URLs and don’t use trailing slashes on others. Don’t send a canonical tag to one destination, send to another. Do not put structured data in a place where it is not supported. Be technically consistent.

And also when it comes to getting good results and building your brand – be consistent. Product content on a consistent basis so your audience knows what to expect from you and when to expect it. The more consistent you are in your professional world, the more trusted you will be, and it will take you a long time to be consistent to gain that trust. It also helps with parenting, but I’m not a parenting expert. 🙂 🙂

That being said – be consistent, it will benefit you not only with search engine optimization but in many other ways as well.

Forum discussion on Twitter.