Over 50 million companies are present on social media platforms to connect with their customers. Most of these companies are even present on multiple social channels. However, a large number of these social accounts are dormant with a limited number of followers. This is because these companies have no idea how to do social media marketing.

If you only have one social media account, your existing customers won’t even be attracted to interact with your company. Of course, they might love using your products and services. However, this is not a reason for them to do your business online.

If you want to increase sales and maximize profits by engaging existing and potential customers online, this article will explain how to do social media marketing.

How do I do social media marketing?

1. Research your target audience

First and foremost, companies need to research their target audience. This is because making assumptions is the worst way to start a business. Additionally, given the multitude of social media analytics tools and demographic data, there is no longer any need to make guesses.

Most of the details a company needs to know about their audience in order to create a social media strategy are readily available provided you know where to look for them. However, if your company does not have in-house social media expertise, it can always partner with a specialist social media marketing agency to make informed business decisions.

2. Decide which platform you want to use for social media marketing

Different social media platforms attract different target groups. Therefore, it is important to decide which platform your company will use for content sharing. Of course, there is no one size fits all when it comes to choosing the best social media platform for your business. However, it’s more about where your target audience spends most of their time.

For example, most Snapchat and Instagram users are Gen Z or Millennials, while Pinterest is primarily for young baby boomers and older millennials. Similarly, LinkedIn has a well-educated user base, making it suitable for sharing detailed, industry-specific content, which tends to be more complicated when compared to Facebook or Twitter.

3. Create engaging social media content

4.2 billion people worldwide use social media. So there is no question that at least some of your followers have also seen your competitors’ content or content from other companies in the same industry. Therefore, it’s important to create social media content that is engaging and that forces people to click the “Follow” button and interact with the content on a regular basis.

To get an idea, you can also look at how your competitors share content on social platforms and then try to clearly promote your content on the selected social media channel. In addition, you can use various functions of the platform to get in touch with your existing and potential customers. For example, you can create stories on Instagram to promote your products or give a giveaway.

Also, to reach prospects, you can ask your existing customers to repost your content on Instagram using your branded hashtags. This is how you can take advantage of positive word of mouth. However, all of this is only possible if your company can create engaging social media content.

4. Make sure your social media posts are scheduled

To get the best engagement from your existing and potential followers, it is important that you publish your content at the best possible time. Of course, you cannot always stay active on such platforms if you are also doing other business operations. Hence, the best way to ensure that your social media content is shared as planned is to use social media management solutions like Sprout Social.

Such tools allow you to write subtitles, prepare content, and schedule posts in advance. Therefore, the post is automatically shared with your followers at all times. Also, always make sure to post new content regularly to increase engagement with your followers. While there isn’t a rule of thumb as to how often you should share a post on these platforms, make sure you only post content when quality is available to you.

5. Analyze the results

It’s no secret that a lot of social media activity involves trial and error. Hence, it is important to analyze the results of your various social media marketing campaigns in real time. This allows you to make small changes to your marketing strategy that will produce beneficial results for your business to grow.

There are several metrics that you can use to analyze the results of your social media campaign. The metrics that you can track include, for example, the number of your followers, the number of impressions in a particular post, the total number of profile visits, the total number of video views and the number of shares, likes and comments.

Final thoughts

This guide to conducting social media marketing highlights the fact that there are several moving parts in modern social media strategy. Therefore, putting all the pieces of the puzzle together will obviously take some time and effort. Of course, if you have the resources to implement a great social media strategy, doing the social media marketing in-house is a great choice.

However, most small businesses don’t have the time, let alone the resources to devote to developing a working social media strategy. Hence, it only makes sense for such companies to outsource their social presence to a dedicated social media marketing agency that not only has the resources but also the much-needed expertise to grow your online business.