While we’re always up to date to see what new changes social media platforms and search engines are introducing, we can always expect updates to come frequently. We’ve rounded up some of the top search engine and social media marketing news from across the web so you can always stay tuned to new changes.
Read on for a roundup of the top social media marketing news and updates.
1. Search engine journal: Facebook removes the 20% text limit for ad images
Yes, we have all been there trying to condense the perfect phrase we were thinking of into fewer words due to this text limitation. Now you can use more copies for your images and use the banner copy you’ve always wanted! However, Facebook continues to encourage advertisers to try to keep the caption below 20% as they perform better. Learn more about why this rule was implemented and how Facebook is changing this rule by reading the full article in the Search Engine Journal.
2. 9to5Google: Google Meet introduces polls and Q&A functions into your meetings.
If you’ve been looking for ways to make your virtual meetings and brainstorming sessions more engaging, be sure to check out these new features. These can certainly play a role in alleviating the time-consuming muting that typically occurs in meetings and can minimize interruptions. Read the full 9to5Google article to learn more about these new features.
3. MarTech Series: Pinterest adds features to monetize Pins ads to improve users’ shopping experience
Just before the holiday season, Pinterest introduced new shopping tools that offer users and advertisers a new shopping experience. This includes showing ads in the visual search results within Pinterest Lens (a tool that analyzes the image you take and provides ideas and pins) and the Store tab where users search. Pinterest ads can be incredibly beneficial to many ecommerce businesses, especially during the holiday season! Read the full MarTech series article to learn more.
4. TechCrunch: Google introduces “Stories” in its search app for Android and iOS
Google deals with the action of stories (which are tippable photos, videos, and other content that a user can quickly view). These stories focus on publisher content, and publishers can monetize and share their stories as well. You can use drag-and-drop tools or even code the stories yourself if you wish. Would you like to try these new stories for your business? Read more about it by reading TechCrunch’s full article.
5. Tube filter: Instagram is rolling out buyable ads on IGTV and plans to add them to roles later
Instagram is expanding ad space on its platform with the introduction of IGTV ads. Since posts and stories already have advertising and shopping functions, it was only a matter of time before the other functions followed the trend. What do you think of this new ecommerce feature – would you like to try it out? Read the full article from Tubefilter to learn more.
We hope you found this week’s summary of social media marketing news helpful, and that it can be beneficial to your marketing strategy! Are you ready to explore these new features and updates?
If you want to take your marketing game to the next level but don’t know where to start, let’s help transform your digital marketing strategy and see results! Contact us today to get started.