Hootsuite and Buffer are leading social media management tools. They have excellent properties, but because of their strengths appeal to different target groups. Hootsuite has powerful team management and integration with third-party tools. It’s free for freelancers or individuals with very basic needs. However, to access other tools, you’ll need a Pro plan priced at $ 29.99 / month. Buffer, on the other hand, has improved over the years and is a leader in ease of use. It has a clean interface and great graphics and graphics. With Analyze, one of its functions, you can, for example, strategically plan and expand your reach: you get real Instagram views and increase your Instagram presence. The Pro plan is $ 15 / month.
- Availability of social media accounts
One of the most important aspects considered by business marketing professionals in social media marketing. Most brands or companies are represented on more than one social media account. Therefore, your priority in evaluating the effectiveness of a tool depends on whether or not you provide tools for publishing to multiple accounts. Let’s compare both tools:
Buffer: With the Pro version, which consists of Twitter, Facebook, Instagram, LinkedIn and Pinterest, you can publish on different platforms.
Hootsuite: You can post to Twitter, Facebook, LinkedIn, Instagram, and Pinterest, all of which are natively integrated. You can even add more, some of them require you to pay extra as they may require a premium subscription. In this category, Hootsuite has a better edge over Buffer.
2. Ease of use
Since a lot of time is invested in social media for management and marketing, ease of use must be a criterion as you don’t want to have a bad experience.
Buffer: It has an organized and neat layout and user interface so you don’t have to worry about the technical details. Buffer wins in this category. In fact, they have great, engaging graphics. Trying some top social media marketing companies to promote and manage your social media profiles is a tip that some of the top marketers use.
Hootsuite: Like Buffer, Hootsuite is easy to use as it doesn’t necessarily require a sharp learning curve to become a power user.
3. Post-scheduling functionality
You use social media to post content so you are looking for something that has clarity and ease of use. In addition, you should create a calendar that a suitable schedule can be posted on, as it represents your organization or brand as being very well organized. However, this may require a certain level of fluency and ease. This is a very important criterion as planning is a must if you are looking for a higher level of commitment to your contribution.
Buffer: Buffer has come a long way in terms of planning capacity. In fact, you can set a calendar and schedule for a month in advance. This is its effectiveness that has improved over the years. They got a 4 out of 5 rating for schedule posting functionality precisely because they already have that functionality prior to installing Hootsuite.
Hootsuite: Hootsuite has a very powerful scheduling function, which is a defining criterion for comparing Hootsuite with other social media management solutions.
4. Ad hoc publication
You need an ad hoc post to make your account more responsive to breaking news. Ad hoc posting gives you the ability to publish content on the fly, thereby improving your social media marketing strategies. It gives a sense of immediacy to your online presence. This is a very important criterion when analyzing social media marketing tools.
Buffer: In this category, buffer takes advantage. Both Hootsuite and Buffer give you the option to use Chrome plugins that allow you to publish content from the browser while you are consuming that content. Regardless, Buffer is easier than Hootsuite. In the case of Buffer, you don’t have to pick a day / time to post or go live. Rather, all you have to do is click on the post you want on your feed and Buffer will be inserted where it deems best and necessary.
Hootsuite: As with Buffer, Hootsuite lets you post while consuming the content with a Chrome plugin. It is also equipped with a feature that you can not use manual scheduling like buffers. However, Buffer is so distinguished in the area of plugins for “Social Share” that its own native option “Share via Buffer” is integrated, which simplifies the process.
5. Conversation management
Social media marketing has one primary goal: promoting engagement and conversation. The importance of a “nice to have” feature has increased enormously and over time it has become a “must-have” feature. Conversation management is vital as it provides strategies for a back and forth dialogue that takes place in the comment section or in direct messages on social media. For example: it will help you increase engagement which in turn will help you gain real Instagram likes and increase Instagram exposure. Anyone promoting any type of service on social media is well aware that each social media platform has a different way of entering into a dialogue or driving engagement. It could prove difficult to monitor or manage in a timely manner. In this category, Buffer holds the ground.
Buffer: Buffer Reply is a tool that companies and brands can use to manage their back and forth communications. It’s a very robust and simplified tool that is very easy to use. This robustness helps you take internal notes on a conversation, assign dialogs to members, and route content to other third-party tools like Slack, etc. All of these things are done by a buffer response that starts at $ 50 per month. It is therefore very inexpensive and offers many advantages.
Hootsuite: Hootsuite also gives you the ability to manage conversations. But it can be a bit clunky and is not well designed in the sense that it is not tailored to the customer’s needs. In fact, various reviews have expressed their frustration with the platform’s built-in design.
Hootsuite and Buffer, both social media marketing tools, stand out for the features they provide. What you choose will depend on why you need a particular tool. If you are a small company, Buffer is a better option for you. If you are involved in running multiple customer support, Buffer is again a better option because of its conversation management capability. However, if you are a larger company and looking for post-schedule capabilities, Hootsuite is better. So choose according to your needs.