Horsepower Marketing will broadcast the entire 2006 AMA Supermoto Championship presented by Parts Unlimited for the Red Bull KTM HMC team as a podcast on the team’s website at http://www.hmcracing.com.

Supermoto and motorcycle racing enthusiasts can now hear directly from the team’s drivers how the Red Bull KTM HMC team is doing. Interviews include team owner Mitch Hansen, reigning AMA Supermoto Champion J├╝rgen Kunzel, reigning Canadian Champion Benny Carlson, team manager Elliot Cho, former Supermoto Unlimited Champion Kurt Nicoll, Unlimited Racer Johnny Lewis and many others.

“The advent of podcasting as a legitimate form of entertainment caught the interest of team owner Mitch Hansen,” said Jeff Najar, Horsepower Marketing, chief marketer. “He is able to develop his team and add value to his sponsors by combining entertainment and marketing messages from the sponsor.”

Podcasting allows enthusiasts to listen to an audio broadcast on their computer or to cast the audio broadcast on a portable MP3 player or iPod and take it with them. This puts control of airtime in the hands of the consumer. You can listen to the HMCRacing.com podcast whenever and wherever you want.

In addition to audio on the website, enthusiasts can win event t-shirts, racing gloves, posters and a range of factory KTM team-oriented racing items.

Horsepower Marketing has developed a mobile audio studio that enables the broadcast of every race across the country. Enthusiasts can find out more about the race on hmcracing.com the day after the event.

About podcasting

A podcast is a web feed of audio or video files that is placed on the Internet and can be subscribed to by anyone. Podcasters’ websites may also offer direct download of their files, but the subscription feed of automatically served new content is what distinguishes a podcast from a simple download or real-time streaming media.

About horsepower marketing

Horsepowermarketing.com provides advertising, web development and multimedia services for the powersports and motorsports industries. Your goal is to use media to increase brand awareness and sales penetration of your customers.

For more information on the Bikernet Radio Podcast, contact:

Jeff Najar, 928-814-2935

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